Research On Development Strategy Of Shenzhen Ming Jian Computer Co.,Ltd.

Since 2008,the world's traditional computer sales continued to decline in the traditional computer industry,there has been a wave of mergers and acquisitions,restructuring,layoffs,closures and so on.China and the computer related industries tens of thousands of enterprises,due to the development of China's computer business started relatively late,there is a big gap between the enterprise competitive development strategy and abroad.Especially in recent years,with the continuous development of the mobile Internet industry,all kinds of new mobile electronic products sales rise,the traditional computer market sales decline year after year.In the face of the new situation and new problems,it is very important to establish a long-term development strategy for the traditional computer enterprises.Mingjian company attaches importance to strategy development direction in the development strategy,and competitive factors ignored the strategic development direction of the tactics,in human resources management,financial control,resource allocation,intelligent degree,product differentiation,marketing channels,corporate culture and other aspects in shortage,need to further implement the basic competition strategy.In order to realize the sustainable development of the company.This paper is based on the background of the development strategy status of Mingjian company,the strategic management of the relevant theoretical knowledge and enterprise development strategy theory,analysis tools are analyzed in detail according to the development strategy of company strategy Mingjian by PEST,SWOT,Potter's five forces model,points out the advantages and disadvantages of existing development strategy,combined with the traditional computer the market environment and the development status of company,starting from the product,market and service areas to Mingjian design cost leading strategy and the differentiation strategy,and proposed the implementation of the specific implementation and guarantee measures of the two development strategy.The establishment of the new development strategy framework,will provide reference for the future development of the company.Through the study of the company,we hope to have a certain reference value for the company or other companies in the development of enterprise development strategy,and guide the development of enterprises.