Research On Tourist Satisfaction Of Shihezi Science And Technology Museum

At the "Three National Conferences on Science and Technology",General Secretary Xi clearly emphasized that technological innovation and scientific popularization are the two wings for the development of innovation.It is necessary to place scientific popularization as important as scientific and technological innovation.Without the general improvement of the scientific quality of the whole people,it is difficult to build a grand army of high-quality innovation,and it is difficult to achieve rapid transformation of scientific and technological achievements.The "Thirteenth Five-Year Plan for National Economic and Social Development of the People's Republic of China" takes "scientific and cultural qualities" as a major indicator of economic and social development,marking that the work of scientific literacy for all has become a comprehensive well-off society and an innovative type.One of the important work of the country.As an important place for popularizing scientific and technological knowledge,the Science and Technology Museum not only adapts the public to the development of modern society and science and technology,improves the quality of life by organizing mass,social,and regular group science activities;it also becomes an improvement of the public's scientific literacy and the development of an innovative culture Important means.The Science and Technology Museum has played an important role as a model leader in cultivating a strong scientific atmosphere for the entire society,enhancing the scientific quality of citizens,and promoting social science and technology innovation,and has made tremendous contributions to my country's construction of a world power.Under this background,with the gradual evolution of the function of the science and technology museum and the continuous improvement of services,the status of visitors to the museum is becoming more and more prominent.The theme and exhibition design of the exhibition hall of the science and technology museum are also more and more focused on tourists.Experience and opinions have gradually become the main reference for the science and technology museum to improve the theme of the exhibition hall and the design of the exhibition,so the satisfaction analysis of the visitors of the science and technology museum becomes more and more important.Based on the customer satisfaction theory and the importance-performance analysis,this article uses questionnaires to conduct research on the visitor satisfaction of the Shihezi Science and Technology Museum,so as to find out the factors of the low tourist satisfaction of the Shihezi Science and Technology Museum.The status quo and characteristics of tourists,as well as the opinions,suggestions and expectations of visitors to the Shihezi Science and Technology Museum,aiming at improving the satisfaction of tourists,and put forward targeted solutions,from the brand promotion of the Science and Technology Museum,exhibition content,exhibit updates,exhibit intact rate,Six aspects of service quality,complaint feedback channel construction,to provide targeted suggestions and improvement measures to improve the visitor satisfaction of Shihezi Science and Technology Museum,in order to improve the satisfaction of Shihezi Science and Technology Museum in the hearts of tourists.