Shenzhen Migratory Bird Travel Company Research On Competitive Strategy Of Shenzhen Migratory Bird Travel Company

In recent years,the rapid development of tourism industry has also made the development of tourism companies in China more and more rapid,the traditional way of taking customers offline has been abandoned by the current tourism market.Therefore,how to stand out in today's competitive tourism market is a concern of every tourism enterprise.Only when tourism enterprises recognize the development requirements of the market and their own ability level,can they adjust the development direction and strategy in time according to the requirements of the tourism market,so as to achieve long-term victory.The article chooses Shenzhen Migratory Bird Travel Company as an example,a travel intermediary company founded in 2015.In addition to booking tickets and planning travel routes,the company's biggest highlight is that it may develop personalized travel routes and travel itineraries for small groups of 2 to 6 people.Combined with the methods of literature research and case study,this paper analyzes the development environment of migratory birds traveling in Shenzhen,and adjusts the questionnaire The paper points out the dilemma that the current migratory bird travel is facing in the development,and puts forward that the company should start actively from the aspects of brand differentiation,product differentiation,service differentiation and marketing differentiation strategy,and put forward the guarantee of implementing the competition strategy of migratory bird travel company from the aspects of only guarantee and talent team building.