Research On Management Improvement Of Sales Expenses Of Lantaiyuan Company

Sales expense is one of the three major period expenses of an enterprise.It has high proportion of the total expenses.The sales expense is the basis to ensure the realization of the enterprise sales goals.In the fierce market competition,the sales expense can ensure the flow of product sales channels,increase the market sales and market share,predict market conditions and company sales,improve after-sales service,and establish a good corporate image.At the same time to ensure the realization of corporate profit targets.In the Intelligent Transportation systems(ITS)industry,as the core part of the sales management,sales expense as part of the sales management is very important.It is difficult in the operation and management because of its variety,wide range,budget is difficult to grasp.So effectiveness of sales expense investment is very important.It’s the relationship between not only the enterprise’s operating profits,but also the sustainable development of enterprises.Using lower selling expenses for better sales results,that is a very important concern of business managers.According to the current situation of sales expense management of Lantaiyuan Information Technology Co.,Ltd,from the background and significance of sales expense management research,this paper,based on relevant theoretical basis and combined with the management status of the ITS industry’ sales expense,deeply analyzes the sales expense management of Lantaiyuan Company.This paper analyzes the basic sales expense management situation of Lantaiyuan Company at first,and analyzes from the four problems of the enterprise’s sales expense,then finds problems of the sales management in the Lantaiyuan Company through the analysis.Finally,the paper puts forward the improvement measures to promote the effective management of the company’s sales expenses.Through the analysis of the sales expense management status of Lantaiyuan Company and improvement measures proposed for the problems,the paper provides an important basis for the sales expense management,and help the company reasonable and effective cost,improve the profit ability of company.At the same time,this paper will also provide the reference for its effective management in the ITS industry.