Research On Development Strategy Of Dalian Sinotrans Logistics Co.,LTD

Since its birth,container transportation has been developing continuously with the advantages of economy,safety and punctuality.With the rapid development of container transportation,it shows a trend of faster development and larger scale in container yards,which begins to cover miscellaneous transportation fields such as sea,railway,road and air.However,in recent years,with the economic growth slowing down at home and abroad,and the new generation of information technology represented by the Internet and big data being integrated with the logistics industry,the traditional business model has been slowly subverted,and the container shipping industry has entered into a new norm of development.Facing such fierce competition,it is crucial to determine the future direction of strategic development.Dalian Sinotrans Logistics Co.,LTD.was established in December 2006,located in Dalian Free Trade Zone.It is a subsidiary of Sinotrans Northeast Co.,LTD.Relying on Dalian's positioning as the shipping center of the northeast Asia,the company has won extensive trust and support from customers by virtue of its safe,scientific,high-quality and efficient logistics service capacity,and its comprehensive and three-dimensional logistics service network.The company has become the leading comprehensive logistics service provider in the industry.Yet facing the downturn in the large market environment of shipping industry,the company needs to formulate a feasible strategy on how to achieve a profit increase and a breakthrough in its development.Starting from the background analysis of Dalian Sinotrans Logistics Co.,LTD.,this paper elaborates the theories of strategic management and supply chain management by using literature analysis method,establishing a theoretical foundation for subsequent analysis.The internal file and data has been collected and organized through field research;PEST and Porter Five Forces model are used to analyze the company's external macro and competitive environment;SWOT analysis is mainly used to comprehensively analyze the advantage,disadvantage,opportunities and threats faced by the company.Through all these researches and analysis,this paper would come up with a development strategy,formulate specific strategic positioning,objectives and implementation,and finally the measures to safeguard the strategy implementation.Through the in-depth study of the development strategy of Dalian Sinotrans Logistics Co.,LTD.,it would not only help the company break through the development bottleneck and enter into a new development stage,but also represent as a reference for the development of other shipping logistic enterprises.