Corporate Strategy Research Of SQ Finance Leasing Co., LTD

Financial leasing is a promising industry with dual attributes of financing and financial inclusion.With the rapid development of economy of our country and all walks of life,financing and leasing business have also developed,and gradually formed the three forces,a bank led,led by manufacturers,and independently carry out financial leasing companies.As an independent financing leasing business,SQ has neither the bank’s funding advantages,nor the firm’s strong technical background there.Therefore,SQ company should find a direction which is conducive to its own development.Through in-depth analysis of SQ company,we draw a strategy which is suitable for SQ company’s own development.This paper is divided into six chapters.The main contents of the first chapter of the dissertation include studying the reality of strategic research of the background and the significance of the research at home and abroad,as well as the research methods and contents;the second chapter is the introduction of SQ financial leasing company,which introduced the organizational structure of shareholder background,business development module and company;the third chapter is to take the PEST and five forces model as the analysis tool of the strategy,mainly through the external macro environment(analysis of politics and law,technology and environment)analysis of competition environment and the internal environment of SQ financial leasing,to analyze and evaluate the financial leasing company SQ facing the external opportunities and threats.And through the method of constructing internal resources and capacity distribution map for a detailed analysis of SQ financial leasing company internal environment;the fourth chapter of SQ financial leasing companies faced in the development process of the advantages and disadvantages,opportunities and challenges are analyzed by using SWOT analysis tools;the fifth chapter formulated the development strategy of SQ financial leasing company.According to the analysis of the previous SWOT,established the SQ company’s development strategy,the implementation of a comprehensive strategy from the four aspects of developing diversified financing channels,business model innovation,establish effective risk management system and professional personnel security system;the sixth chapter is the conclusion part,the unity of the results of this research summary.Through the study of the independent third party SQ financing leasing company,the conclusion will have positive influence and significance to other independent third party financing leasing company and the entire financing leasing industry development.Financial leasing companies want to have long-term development,can survive in the fierce market competition,must carry out diversified financing,expand their business models,improve risk management consciousness,retain the development needs of the company’s personnel,establish the personnel security system,Everfount for the company’s development of talents.