Study On Development Strategy For Bank Of Cangzhou Qinhuangdao Branch

With the deepening and opening of the economic development,the banking industry has changed its status and operating environment.After the reform of the financial system,a large number of emerging financial institutions such as insurance,trust,securities companies and financial companies have hit the market position of the banking industry.In the face of this situation,Chinese commercial banks must accelerate the strategic transformation to survive and develop.It studies the strategy of the development of Bank of Cangzhou Qinhuangdao Branch,firstly,the development background,the environment and the development status of the branch of Cangzhou Bank are discussed,and the external environment is analyzed by using the five-force competition model,and the corresponding analysis is made to the external environment;The paper makes a systematic analysis of the internal system of the enterprise by using the SWOT analysis method,and mainly studies how the bank can benefit from harm and play its advantages in a long-term basis and development.Secondly,combining the environment and theory with the current situation of the commercial bank in Cangzhou,the paper puts forward the corresponding strategic target and provides some concrete measures and methods.Through the research on the development strategy of the Bank of Cangzhou Qinhuangdao Branch,the development theory of the commercial bank can be better realized,the development practice of the bank of the Qinhuangdao Branch of Cangzhou can be better realized,the healthy,stable and orderly development can be realized better,And can provide a system for the development of other urban commercial banks,and has the basis of experience and reference.At last,on the basis of the above analysis,the future development strategy of Bank of Cangzhou Qinhuangdao Branch is put forward,and the strategic policy and strategic objective are set up,and the characteristics of the external environment and its own status are combined with Bank of Cangzhou Qinhuangdao Branch.Choose a combined strategic model that combines cost-leading and differentiation.In order to ensure that the analyzed problem can besolved,the development strategy can be implemented better,and a series of countermeasures and concrete guarantee measures are put forward.The innovation of this paper is to combine the big environment of the city business and the characteristics of the economy in Qinhuangdao,and put forward the strategy of cost-leading and differential product combination.The combination of this strategy is suitable for the platform and location of the whole financial classification of the city business.It also accords with the particularity of Qinhuangdao regional economy for Cangzhou Bank Qinhuangdao Branch.Therefore,the strategy model can guarantee the implementation of the strategy well and improve the feasibility and operation of the strategy implementation.