Redesign The Incentive System For Talent Attrition Of M Company In Cloud Computing Service

With the advent of the Internet and cloud computing in recent years,more and more companies are beginning to embrace the idea of cloud computing and starting migrating their information technology facilities to public cloud platforms.As a new way of information technology service,the demand of cloud computing service is increasing rapidly,and the demand of cloud computing service talent is increasing as well.As a knowledge worker,cloud computing service talent is an important bridge between cloud computing platform products and customers,and the separation of cloud computing service personnel will result in the loss of related information and technology,and will affect customers' experience of using cloud service and ultimately affect the business.A better focus on the needs of cloud computing talent,through effective incentives to retain these talents actually help to retain the core resources for enterprises,as well as occupying an advantage in the future competition.As a world-famous computer software enterprise,M company,is in the process of transformation to cloud computing service provider in recent years,relies on the foundation of long-term cooperation with enterprise customers and the full understanding of enterprise-level market,the company's cloud computing platform business grows rapidly.At the same time,the company also faces a huge talent competition pressure.In the Chinese market,M company's cloud computing services talent turnover rate was nearly 20% in 2017,which was much higher than the company's other main business units.From the corporate strategy level,M company China's cloud computing business is still in the ascendant stage,on one hand,it needs to catch up with the current leading competitor,occupy more market share,and on the other hand,it also needs to continue to expand and strengthen the existing cloud computing business services capabilities,beware of other competitors to catch up.Achieving these goals requires a mature and stable team,and a high turnover rate clearly hinders the achievement of the goals.Per the data analysis result,M company China cloud computing service personnel flow was concentrated,which flew to a domestic internet company named A company,whose personnel accounted for more than one-fourth of the total turnover staff.The research of M company China cloud computing service talent flow to A company can help to understand the shortcomings of M company's existing incentive system in the cloud computing service talent incentives.This paper expounds the problems of business background,organizational structure,organization culture and brain drain of cloud computing service of M company,and based on the job characteristics model and motivation theory research results,takes M company employee to the cloud computing service talent of Company A as the research object,starting from discussion research method,develop an outline of in-depth interview.After that,the screening criteria of the object were developed,and the 4 interviewees who met the conditions were interviewed in depth.After the open coding of the interview content,13 factors that have a significant incentive effect on the cloud service personnel from M company to A company are extracted,and then,by the way of axial coding,6 categories of incentive factors are summed up.Through further research and collation,according to the job characteristics and organizational culture characteristics of the two dimensions,summed up based on the job characteristics model and organizational culture of the dual incentive model.Finally,through the dual incentive model of the 6 major categories of factors,such as task importance,task integrity and diversity,work autonomy and feedback,cooperation atmosphere,high-level leadership and target incentives in A company and M company cloud computing business situation in a comparative analysis,to find out the reason why these incentive factors are significant to the cloud computing service personnel leaving from M company to A company,then it provides the theoretical basis for the redesign of the cloud computing service talent incentive system in M company.Finally,the paper provides the proposals and suggestions through job characteristics and organizational culture dual incentive model for M company in the cloud computing service talent incentive,which will help M company to improve the overall competitiveness in long-term development.