Research On Business Value Creation Of Cloud Computing Service In Enterprise

Internet widely applied and rapidly developed has impacted the operation of service economic and service innovation in enterprise. The organization need to improve the capability of information process and service management. Cloud computing is a new computing model and is a service business model based on internet platform, is creating a price management mechanism of pay-per-use and pay as you go, which pushes the reform of the information and network technology, and realizes the fusion of technology and management with the relational technology improvement, industry cluster and value chain synergy.The research on value management of cloud computing value is a division of IT value management in information system and internet oriented to enterprise transformation. Cloud computing controls the cost and price by sharing scale, facilities cooperation between organizations and value network innovation by service pattern segments and service architecture in economic globalization, service network and resource virtualization environment. So, cloud computing value creation illustrates a new pattern and mechanism.Optimization of cost and price management are studied, in this paper, cooperation is analyzed and vale network is constructed following the adoption, diffusion and innovation in value management framework form technology, organization and environment. The main detailed contents contain the following four aspects.Firstly, the value management framework of cloud computing is studied. We defines cloud computing service and business value from it’s business properties, and investigates impacts on cloud computing value of service characteristics, service pattern and application innovation. Based on the works, we build a cloud computing value management framework by the view of the process of adoption and diffusion and innovation.Secondly, the cost advantage and price stimulation of cloud computing service is investigated. Cloud computing decreases infrastructure building cost, human cost and energy consumption cost by rent fee. Especially, the energy consumption cost is optimized by virtual resource sharing model, which discovers the limitation of price differences among locations resource based on dual of virtual resource allocation model. The consistency of price and cost is analyzed based on HOTELLING model.Next, service collaboration pattern of cloud computing service is proposed based on service supply chain. According to service contents in cloud computing service, service patterns are explored based value creation process of data, infrastructure platform, and software and business intellect as a service. IaaS is a basic service with technology and pattern mature, while the combination between PaaS and SaaS is an important formation of value co-creation in cloud computing service market. The service supply chain is coordinated based on marketing and research development cost allocation, which expands the value creation space.Finally, value network based on cloud computing service is constructed. Cloud computing service is a new value activity and value element in value network. Especially, the value network can push strategy transformation aimed to intenet.The value network is a business platform based on cloud computing service and capability, sets up the virtual network and value element, and can provide some resource and integrate value activities by interne.