Research On The Training Of Salespersons Of FD Life Insurance Company

With the advent of the era of knowledge informatization and information networking,information and knowledge technology have become an important driving force for the advancement and development of Chinese enterprises,and they have increasingly highlighted the important role of talents as the core competitiveness of enterprises.In the new market economic environment,China's insurance industry also ushers in more new opportunities and challenges.More and more companies realize that cultivating a high-quality talent team is the key for enterprises to win in the fierce market competition.And training is often considered an important way for companies to provide information,knowledge,and related expertise.This article takes FD Life Insurance Company as the research object,and mainly studies some problems in the company's training work for marketers.FD Life Insurance Company continues to expand its business scale.Although the company has established a marketing staff training workflow,how to improve the effectiveness of marketing staff training is an issue that FD Life Insurance Company needs to solve in its continuous operation and continuous development.First of all,this article uses questionnaires,interviews,and other methods to understand the actual situation of FD life insurance company marketer training.It is found that the training of the company marketer has insufficient training needs investigation and analysis,and the training method is relatively single and other prominent problems.Secondly,according to the actual situation of the company,from the analysis of training needs,training methods,training content,lecturer's assessment management,and training effect training feedback,five suggestions are made for improvement.Finally,in order to ensure the effective transformation of training results,safeguard measures were formulated.This article helps FD Life Insurance Company cultivate a high-quality marketing team,and also has a certain reference significance for other insurance companies.