Research On The Strategic Brand Structural Optimization For TS Group

Nowadays,brand strategy is the main feature of the economic development.With the growth competition,the priority of becoming a brand with regional influence is to promoting enterprise core value and promote the implementation of corporate strategy.The form of brand structure is affected by many factors.In this way,how to promote and set up a brand structure which fit the strategy of the whole company has become an important issue for the entrepreneur.BCG Matrix is used to analyze the business of TS Group,the result is used to give specific recommendation for the strategy of brand structure of the group.There are six chapters including the first chapter elaborates the related background and significance of the research in detail with the related literature.At the same time,the specific methods and innovations of corporate brand structure research are discussed.In Chapter 2,the main idea of company strategy of brand structure,evaluation the method(BCG Matrix),index and tool will be introduced.The base theory of market share and sales growth rate indicators will also be mentioned in the article.Chapter 3 is trying to discuss the factors,including external and internal,that will influence the strategy of brand structure.The fourth chapter tracks the history of TS Group and current status of brand structure and use BCG Matrix to build up model of the strategy of brand structure of this group.The management and brand structure issues of TS Group are being discussed combine with cases and evidence.Chapter 5 gives scientific and reasonable suggestions and specific measures for improving the strategic brand structure of TS Group references with national policies,real estate development trends,real estate financial policies,and strategic trends of real estate benchmarking companies.Finally,suggestion has been given about the future development and brand structure to the real estate enterprise by taking this case as an example.