Research On Marketing Strategy Of WH Real Estate Company Under The Background Of Social Economy

In the development of China's economy in the past ten years,real estate has gradually become the most important part of China's national economy.With the maturity of the real estate market and considerable profit space,the real estate companies continue to emerge,the competition is more intense.Due to the increasing supply of housing and the increasing income of consumers,they began to pursue real estate projects that can meet higher demand.How to attract consumers' attention in real estate marketing strategy has become very important.This paper takes WH real estate company,a local real estate company in Chengdu,as the research object,analyzes its marketing strategy,and finds the problems in its marketing strategy.In view of the problems,using the characteristics of WH real estate community economy to solve the difficulties faced by its marketing strategy on the basis of high-end real estate positioning will help to explore the "community + marketing" mode suitable for the development of real estate enterprises,and open up a new road in the future real estate competition environment.Based on the relevant knowledge theory of marketing,this paper makes a comprehensive analysis of WH real estate company through investigation,induction,literature research and other methods.Based on the community economy and the domestic real estate market,this paper focuses on the marketing strategy of Chengdu WH real estate company.Through the internal and external analysis of WH real estate marketing environment,this paper puts forward the existing problems in the current marketing strategy,combines the characteristics of WH real estate community economy,constructs the "community + marketing" as the purpose platform,optimizes the channel layout with the help of the community,and establishes the data accurate marketing and ecological community marketing.Based on the market positioning of high-end real estate,WH real estate put forward to focus on scenario and personalization in its marketing strategy,use the existing community platform to expand marketing channels and drive marketing communication,form a complete community marketing mix,and solve the current marketing dilemma.According to WH real estate company's high-end real estate case,this study summarizes the marketing strategies suitable for high-end real estate in the context of social economy.This will help WH real estate company to obtain certain competitive advantages in the subsequent marketing activities,and also help similar WH real estate company to provide reference opinions when making marketing strategies in the context of social economy for high-end real estate projects,...