Research On The Performance Of Jingdong E-commerce Supply Chain Financing

Under the background of the rapid development of Internet technology,the domestic economic structure has quietly changed,and the competition among e-commerce platforms has become increasingly fierce.The focus of competition has shifted from retail business to diversified business.Therefore,the field of e-commerce supply chain financing has become a new area.JD also relies on the massive data accumulated on the platform to carry out supply chain financing business to help merchants on the platform to solve the financing problems.For JD and other e-commerce platforms,it’s crucial to figure out how to improve performance by implementing supply chain financing better and help enterprises improve core competitiveness.This paper mainly uses the literature research method,case analysis method and the combination of qualitative and quantitative research methods to analyze.First of all,by reading a lot of literature,from the concept of supply chain financing,supply chain financing operation mode and supply chain financing business performance evaluation,this paper introduces the research status of domestic and foreign scholars on supply chain financing in detail.Secondly,it elaborates the related theories of supply chain financing,including the definition of supply chain financing,three basic models of supply chain financing,information asymmetry theory,principal-agent theory,transaction cost theory and e-commerce supply chain financing performance evaluation method.Next,taking Jingdong group as the case study object,starting from the motivation and current situation of Jingdong’s implementation of supply chain financing,this paper introduces the development process of Jingdong’s supply chain financing business,and explains the current situation of Jingdong’s supply chain financing from the perspective of business scale,business model,business operation process,business risk control,etc;Then it constructs the performance evaluation system of Jingdong supply chain financing,and determines the relative weight of each index in the evaluation system by AHP,and obtains the overall performance score and specific score of each index through fuzzy comprehensive evaluation analysis,so as to understand the relatively weak links in the supply chain financing business;Next,based on the current situation and the development of the whole group,it analyzes and finds the factors that restrict the development of Jingdong’s supply chain financing business,and finds the causes behind the existing problems,such as:the platform’s short board restricts the business development,the customer’s foundation is weak,the staffs business ability needs to be improved,etc;Finally,the paper puts forward feasible suggestions to improve the performance of these issues,hoping to provide a reference for e-commerce platform to carry out supply chain financing business.