Research On The Development Strategy Of Pacific Life Insurance Co.,Ltd. Jilin Branch

As one of the three pillars of the financial system,insurance plays an important role as a social stabilizer and economic buffer.Compared with mature insurance markets in developed countries,China's insurance market still has much room for development.The insurance industry will certainly play a more important role in the development of our economy.This article takes Pacific Life Insurance Co,.Ltd Jilin Branch as the research object,and uses a variety of research methods and analysis tools to summarize the company's existing problems,advantages,and disadvantages.Use this as a basis for dialectical treatment,determine the company's development strategy,and at the same time clarify the implementation path and safeguard measures.First,from the general environment of the industry,the significance and background of the research are explained,and then the company's operating status is analyzed from the aspects of premium income,number of agents,operating services,human resources,etc.: First,insufficient talent reserves;second,unstable organizational structure;third,single channels.Secondly,use the PEST framework,the Porter Five Force Model and the SWOT analysis model to conduct a comprehensive analysis of the company.Summarizing from four aspects of politics,economy,society and technology,the conclusions are as follows: First,the current policy supports the development of the insurance industry,and the supervision is becoming stricter,requiring companies to take compliance operations as the foundation and let insurance return to its origin.Second,the current economic downward pressure is great,but the overall development is stable,opportunities and challenges coexist;third,people's insurance awareness is gradually increasing,which provides a foundation for the development of the life insurance industry;fourth,rapid technological development,and scientific and technological development are the future of insurance companies trend.Then analyze the company's internal environment from five aspects: corporate culture,talent team construction,financial management level,channel construction,and risk management level.Based on the above analysis,the company's strengths,weaknesses,opportunities and threats are summarized and integrated,and four strategies of strengthening,diversification,reversing,and defensive are correspondingly provided to provide a reference for the company's development strategy selection.Thirdly,through the above analysis,the short-term,medium-term,and long-term strategic goals of Pacific Life Insurance Co,.Ltd Jilin Branch were determined.Combined with the SWOT portfolio analysis and strategic evaluation,it is concluded that,in the context of the current general insurance industry's slowing growth environment,the stage of extensive high-speed growth has passed.It is necessary to take the initiative to reverse the strategy and use opportunities to adjust the disadvantages Have the opportunity to break the status quo and seek greater development.Finally,implement strategies from five aspects: building a talent support system,introducing new marketing models,deepening technological empowerment,improving channel construction,and actively deploying new development space.Through the three dimensions of cultural construction guarantee,financial management control guarantee,and system guarantee,it provides guarantee for the effective implementation of the strategy,and finally realizes the strategic goals of Pacific Life Insurance Co,.Ltd Jilin Branch.