Research On The Growth And Enhancement Strategies Of Light Assets Internet Enterprises

The 21 st century is an era of informationization.In recent years,with the rise of China's "Internet plus" boom,the widespread recognition and promotion of information technology such as big data and cloud computing,Internet companies are facing the turning point and opportunity of industrial restructuring,transformation and transformation.Among these Internet companies,the status of light asset Internet companies with system integration,software R&D and e-commerce as the main business is more and more important.They are important technical support for China's industrialization and information integration strategy,and it is also the national economy and the people's livelihood.Therefore,light asset Internet companies are also facing growth opportunities for transformation and development.However,due to the light asset structure,such enterprises have inherent disadvantages in scale effect and financing,which in turn will affect the growth of their enterprises.Therefore,this paper will use the light asset Internet enterprise as the research object,study the specific factors affecting its growth through the method of growth evaluation,and propose the growth promotion strategy.Specifically,this paper will take the representative of the light asset Internet enterprise,Rongke Technology,as the research object,construct the growth evaluation model through principal component analysis,analyze and find the growth of Rongke Technology from the perspective of quantitative analysis.The problem,and finally put forward the corresponding promotion strategy.In the early stage of the research,this paper defines the concepts of light asset model,light asset Internet enterprise and enterprise growth,and then combs and integrates relevant literature and theoretical basis.Then through the analysis and combing of the development status and development characteristics of light asset Internet enterprises,the basic situation of Rongke Technology and the analysis of its light asset operation characteristics are also briefly introduced,as well as the structure and development trend of its financial statements.Dimension grasps the status quo and development trend of its growth.Furthermore,in order to better analyze the growth of Rongke Technology,this paper adopts the principal component analysis method,and builds a growth evaluation index system suitable for light asset Internet companies by referring to the research results of previous scholars.Screening and data sorting,as well as the statistical calculation of SPSS22.0,sorting out the scores of the sample companies and the ranking of comprehensive capabilities,and then ranking the company's first-ranked Blue Shield shares with the comprehensive score and today's scale.The main factors affecting the growth of Rongke Technology are growth ability,profitability,scale and competitiveness.Next,a longitudinal comparative analysis of the relevant growth evaluation indicators of Rongke Technology during 2015s-2018 s further confirms that the main factors affecting the growth of Rongke Technology are growth ability,profitability,scale and competitiveness.After conducting the vertical comparison of the main components,this paper combs and summarizes the growth problems faced by Rongke Technology,and finally addresses the related issues,mainly from adjusting the market expansion and M&A expansion strategy and optimizing the main business structure.Finally,this paper summarizes the research and analysis of the above research and analysis,and hopes that on the basis of the analysis of the growth of Rongke Technology,it can provide some useful benefits for the analysis and evaluation of the relevant light asset Internet companies.