The Research On Cost Control Optimization Of Dazhi Gene Equipment Co.,Ltd.

The gene sequencing technology has developed rapidly in the past 10 years,and has gradually entered people's lives from the scientific research field.Provide important technical and data support in reproductive health,tumor detection,biological breeding,food safety,and criminal investigation.At present,the gene sequencing industry is dominated by second-generation sequencing technology.According to BCC Research,the global gene sequencing market from 2012 to 2015 has maintained an annual growth rate of 10% to 30%,and rapidly increased to US$11.7 billion in 2018.The sequencing market has a huge capacity and is in a period of rapid development.The number of upstream companies in the geneti c sequencing industry chain is small,providing sequencing instruments and supporting reagent consumables,which are in a leading position in the industry.The producers of the sequencer are concentrated in the developed countries dominated by the United States,with a market share of over 80%.Dazhi Gene Equipment Co.,Ltd.,which is researched in this paper,is an enterprise with R&D and production of reagents and supporting reagents in China.Dazhi Gene is a company located in the upstream of the industr ial chain,engaged in the development,production and sales of sequencers and supporting reagent products.The upstream of the industrial chain has been occupied by the products of foreign companies.In the face of the genetic sequencing market dominated by foreign products,Dazhi Gene needs to optimize the operation mode of enterprises to improve competitiveness,challenge the dominant position of foreign products,and let enterprises survive in the competition.development of.In this paper,we study the current situation of cost control of Dazhi genes in the upstream of the gene sequencing industry,analyze the problems of Dazhi gene cost control,and propose optimization schemes,implementation steps and safeguard measures.By analyzing key factors in the industry and market competition factors,it is found that product prices affect the speed of industry development and customer acceptance.First of all,this paper studies the characteristics of the industry and the status quo of the enterprise by studying the gene sequencing industry and the Dazhi gene profile.Then,through the Porter Five Forces model analysis and research on the competitive situation of enterprises in the industry,it is found that the enterprise products are competitive and insufficient,and require enterprises to provide the basis for sales strategy through cost control.Second,analyze the current state of enterprise cost control through the value chain.Analyze the external value chain,study the cost status of the value activities of enterprises and upstream and downstream enterprises,the upstream value chain affects the inventory of enterprises,and the downstream affects the profits of enterprises.Analyze the internal value chain of the enterprise and study the current status o f the cost of internal value activities.It is found that there are problems with the cost control of R&D,production operations and supply chain management.Finally,targeted design optimization,implementation steps and safeguards.Enable companies to en hance their competitiveness by implementing cost control.As a domestic independent research and development production and sequencing instrument enterprise,Dazhi Gene shoulders the mission of breaking the monopoly sequencer of foreign brands.Enterprises face both severe challenges and development opportunities.At the beginning of enterprise development,R&D is the core capability,and production and sales strategies are supported according to product characteristics and market competition.In the long-term survival and development of enterprises in a fiercely competitive environment,in order to obtain stronger competitiveness,enterprise R&D,production and supply chain need to proceed from cost control and continuously optimize product cost components and enterprise operating costs.Cost control provides enterprises with more flexible strategic choices,allowing enterprises to adapt to market changes and adjustment strategies more quickly,and gain the ability and power of production development in market competition.