A Study On Marketing Channel Optimization Of Shanxi Haitian Pharmaceutical Co., LTD

The pharmaceutical industry is closely related to the health of the people,which has become one of the industries with high policy relevance.The state,the government and the people all pay special attention to the pharmaceutical enterprises.In recent years,the reform of national medical system is emerging one after another.The continuous introduction of medical reform policy has brought new challenges to the marketing channels of pharmaceutical enterprises.As a bridge and link between pharmaceutical enterprises and consumers,the importance of marketing channels has become particularly prominent.Marketing channel is an important strategic resource for pharmaceutical enterprises in the increasingly fierce market environment.Pharmaceutical enterprises should have clear channel marketing strategy.Take advantage of this opportunity and survival of the fittest.Pharmaceutical companies use this plan to build a competitive marketing channel structure.This paper takes shanxi Haitian pharmaceutical as an example.It is based on the research background and significance of marketing channel of shanxi Haitian pharmaceutical co.,LTD by the marketing channel theory.It effectively combines literature research,analysis and field research and other scientific research methods.Firstly,the relevant theories of pharmaceutical marketing channels are briefly reviewed.Then it analyzes the marketing channel status,channel related functions,existing problems and the pharmaceutical market environment of shanxi Haitian pharmaceutical co.,LTD by tools such as PEST and five forces model.And it also helps the company establish strategic improvement program implementation steps and safeguard measures.The paper puts forward proper marketing channel optimization plan for shanxi Haitian pharmaceutical co.,LTD from shanxi Haitian marketing channel structure,marketing channel personnel management,marketing channel operation and other aspects.Through the implementation of the marketing channel optimization program of shanxi Haitian pharmaceutical co.,LTD,we can foresee that the increase in sales and market share,corporate financial performance and brand awareness is conducive to the long-term development of the company.Through this enterprise marketing channel optimization research,this paper is advantageous to the shanxi sea day pharmacy long-term development.At the same time,shanxi Haitian pharmaceutical co.,ltd.is one of the most representativepharmaceutical companies in China,which can be used for reference to some extent in the optimization theory of pharmaceutical marketing channels.And it has reference significance and promotion value for other similar pharmaceutical enterprises.