A Research On The Core Competence Evaluation Of Public Cloud Company A

In recent years,the public cloud industry and big data technology have made breakthroughs,and the market has developed rapidly.Enterprises from all walks of life have flocked in and the competition situation is complex.However,many enterprises participating in the competition in the industry do not have a complete and clear understanding of the industry situation and their core competitiveness,lacking an overall analysis framework and example of case.By taking A company in the public cloud industry as the research object,an analysis framework is established by adopting the core competitiveness theory in strategic management,and the research and analysis are carried out through this framework.Firstly,studying the theoretical and analytical framework of the core competitiveness and then analyze the background and development status of A company and its industry,further identify and analyze the core competitiveness of the public cloud industry and A company and establish the core competitiveness evaluation system;then applying the system to carry out A comprehensive evaluation of the core competitiveness of A company and its competitors.Finally,according to the evaluation results to study A company's core competitiveness of the promotion strategy and method.In terms of research methods,firstly,quantitative analysis and other relevant researches on the competition of public cloud enterprises are carried out via quantitative research method,and then via qualitative analysis method to study quantitative results,comparative analysis results and relevant facts in the research are used to complete the qualitative analysis of the core competitiveness of enterprises.Secondly,questionnaire survey method,analytic hierarchy process and fuzzy comprehensive evaluation method are applied to complete data survey,data analysis model construction and data calculation formula derivation.The main research results include: first,through the traditional strategic management theory and correlation analysis method,combined with the actual situation and characteristics of the public cloud industry,on the basis of relevant research,integration and establishment of a set of analysis framework,used to analyze and evaluate the core competitiveness of a public cloud service enterprise.In addition,for the research scope of core competitiveness,this paper finally summarizes 6 categories of 30 factors affecting the core competitiveness of public cloud enterprises,as the basic research scope of core competitiveness of cloud service enterprises.Secondly,by using the questionnaire survey method,analytic hierarchy process and fuzzy comprehensive analysis method,an evaluation model and calculation formula for the evaluation of core competitiveness of public cloud enterprises are deduced.By using the model,and ultimately through quantitative analysis of A company's core competitiveness score is 8.47,it means A company's core competitiveness in the industry belongs to the good level,in line with the company A in public cloud industry status,the enterprise's core competitiveness of A industry lead should be in good level,as well as verified the evaluation model is scientific and reasonable.Finally,through the analysis and research of A public cloud company and the public cloud service industry,the paper draws the improvement strategies and Suggestions for the core competitiveness of A company,and analyzes the future competitive strategy of A company.Put forward the following two strategic principles: first,give priority to expand the advantages of the ability,as far as possible to complement the ability of the short board.Second,solve the industry problems first,and then solve their own problems.Finally,combined with the relevant analysis contents and conclusions of this paper,it is suggested that company A should take the cost leadership strategy as the leading strategy,and at the same time consider using the focus strategy to focus on certain market segments and take the initiative to seize market share.The main research results have important theoretical and practical significance.The results enrich the research and evaluation system for the core competitiveness of public cloud enterprises,which can be used for reference for relevant research in the industry.At the same time,for the enterprises being studied,the conclusion can help enterprises improve their current situation,continuously enhance their core competitiveness,and maintain and expand their competitive advantages.