Research On Real-time Distribution Mode Under The Background Of New Retail

With the development of economy,traditional physical retail and online platform have entered the bottleneck period of development,retail industry is facing transformation and upgrading,in the face of this situation,new retail came into being.With the development of new retail,there is also real-time distribution,new retail not only promotes the development of real-time distribution,but also puts forward higher requirements.Under the background of new retail,real-time distribution has a broad prospect of rapid development,but because the whole industry has just experienced the stage of development into maturity,there are still many problems,real-time distribution enterprises want to get a good development.It is very important to choose an appropriate distribution model,so it is very important to study and optimize the existing distribution model.On the basis of the research on the theory of new retail and real-time distribution,this paper analyzes the development environment and distribution mode of hummingbird in Kunming,and puts forward the existing problems of hummingbird.Then,in view of the problems existing in the existing distribution mode of hummingbird in Kunming,a questionnaire is designed based on consumers' demand and satisfaction with real-time distribution service.Combined with the current situation of enterprise development,the evaluation system of distribution model is constructed.Through the comparison of the results before and after the optimization of the distribution model,the hummingbird in Kunming chooses a more reasonable distribution mode.Finally,starting from the new retail background,in view of the optimized distribution model from the human,financial,material three aspects of improvement suggestions and put forward three measures to ensure the implementation of the improvement opinions.The purpose of this paper is to provide scientific and reasonable methods and countermeasures for the development of hummingbirds in Kunming so as to reduce cost and increase efficiency.