Research On The Promotion Strategy Of BOC’s Company Financing

With the advent of the asset management era,the financing market is developing rapidly and has been recognized by individual investors and business investors in a short period of time.As an important part of the asset management,bank financing business is gradually developed under the conditions of interest rate control,financial disintermediation and separate supervision.From a macro perspective,bank financing business can promote economic restructuring,accelerate financial system reform,and improve social financing structure.From a medium perspective,bank financing business can promote the transformation of banking business model,build a new profit model for the banking industry,and enhance the stability of banking operations.From the micro perspective,bank financing business can not only meet the needs of customer investment and wealth management,but also ensure the provision of diversified financing services and improve the efficiency of social funds flow.As the most internationalized bank in China,Bank of China has always maintained a leading position in the industry rivalry by its inherent advantages such as channel and customer base.However,in recent years,there has been insufficient motivation for the development of the company financing business,which may lead to the tendency of being overtaken by peers.This paper takes Z Branch,Bank of China as an example,through questionnaire survey of 64 randomly sampled customers,the paper deeply analyzes the existing problems in the promotion strategy of the company financing products and proposes targeted differentiated improvement strategies.Internally,it is necessary to strengthen the top-level design,clarify the correspondence between products and customer groups,strengthen the construction of talent teams,and adhere to technology-led and precise marketing;Externally,it is significant to strengthen education for investors,actively optimize information transmission channels,focus on a more comprehensive and broad asset management service system and improve brand building.Only by gradually returning to the origin of the asset management business and actively improving customer management capabilities,Z Branch will occupy a favorable position in the future banking asset management market,providing customers with more comprehensive,high-quality and professional financial services.