Research On Service Marketing Strategy Of The Security Engineering Of Ningxia Products Quality Supervision And Inspection Institute(NXZJ)

The Ningxia Hui Autonomous Region Institute of Product Quality Supervision and Inspection Institute(Hereinafter referred to as NXZJ)belongs to The Ningxia Hui Autonomous Region Bureau of Quality and Technical Supervision Security engineering detection business is one of the main detection business.NXZJ in October 15,2002 made the Ministry of Public Security Bureau of science and technology authorized security engineering testing qualification,And has been engaged in the region of Ningxia and the surrounding areas of security engineering testing.In recent years,with the "Smart City","Intelligent Transportation" intelligent construction as well as cloud computing Internet plus the rapid development of technology,security engineering construction each year is increasing.But the Ministry of science and Technology Information Bureau decided that from July 1,2015,the original security engineering detection qualified shall not in the name of security engineering inspection agencies authorized by the Ministry of public security "to carry out engineering inspection work.The implementation of this document,means that has achieved measurement certification and engineering testing combo qualification units can check in security engineering,the threshold greatly engaged in the business of inspection of security engineering is reduced,the original government monopoly detection will be broken.NXZJ as the only region in Ningxia to obtain security engineering testing qualification and engage in security engineering testing third party testing,should face the challenges and opportunities brought about by reform,Should design a good marketing strategy based on the market,and constantly expand the market,beat other competitors in the industry.This paper will combine the status of NXZJ security engineering testing business and the internal and external environment,and SWOT analysis and service marketing combination of 7PS theoretical analysis using the market marketing environment,For the NXZJ security engineering testing business put forward specific and feasible marketing strategy and marketing strategy implementation conditions.Hope to provide a good marketing strategy reference for the NXZJ security engineering testing business,and provide some reference for other NXZJ testing business and the whole third party detection structure.