On Marketing Model Of Characteristic Agricultural Products In Handan Q County

With the development of agricultural industry modernization,characteristic agriculture has gradually become the focus of modern agricultural development in various regions of China.Healthy and green specialty agricultural products are more and more popular with the public,and they have also become an important starting point for rural rejuvenation and agricultural modernization.The sweet potato industry is a pillar agricultural industry in Q County of Handan.As a characteristic variety of the county,honey sweet potato has a unique geographical advantage.However,due to the late start and lack of experience,coupled with factors such as lack of talents,backward technological facilities and traditional marketing methods of agricultural products,the effect of industrial structure adjustment cannot be brought into full play.The local government implements the development strategy of“policy guidance,brand promotion,and scale promotion”,integrates the Internet and other resources,supports the online and offline efforts to become bigger and stronger,and actively develops the sweet potato industry.Therefore,the marketing of specialty agricultural products in Q County will be promising.The paper presents current research at home and abroad,and elaborates related concepts such as characteristic agricultural products,marketing,and marketing models,as well as theories such as 4C,online marketing,brand marketing,and green marketing.The "SWOT" analysis method is used to analyze the advantages,disadvantages,opportunities,and threats of the sweet potato marketing model in Handan Q County.Based on the actual development of Q County's social economy,the current situation and characteristics of local specialty agricultural products,this thesis puts forwards O2 O,Internet +,green marketing,brand marketing,more optimized marketing models and safeguard measures.It also looks into the future development of the sweet potato market in Q County.Hopefully,this thesis will be useful to the better development of Handan Q County's special agricultural products and other special agricultural product marketing models.It is also supposed to help with the development of the honey sweet potato market in Q County,increase rural incomes,and provide references for the construction and improvement of similar marketing models in other regions.