Research On The Development Of Rural Characteristic Agricultural Fresh Fruit Industry In Mancheng District,Baoding City

In the new era of socialist economic development with Chinese characteristics,the development of agricultural and rural economy is still very important in the national economy.The central committee of the communist party of China(CPC)issued the no.1 document on agriculture,rural areas and farmers for 17 consecutive years from 2004 to 2020.and it emphasizes "the top priority" of “three rural” in the period of China's socialist modernization.Rural characteristic agriculture is to make use of the advantages of local agricultural resources,effectively integrate all kinds of factors,remove bottlenecks,make agriculture characteristic and maximize its value,which is conducive to the promotion of agricultural economy,the improvement of farmers' life,the transformation of agricultural modernization and the establishment of modern characteristic agriculture system.The research on rural characteristic agriculture is the urgent need to solve the problems of "three rural",the urgent need to develop agricultural and rural modernization,the urgent need to revitalize rural areas,and the urgent need to highlight the effective use of regional characteristics of the balanced development of resources.Therefore,the research of rural characteristic agriculture is not only a kind of cognition to the development of rural characteristic agriculture,but also a kind of exploration to break the obstacles to the development of rural characteristic agriculture,and also a kind of tracking of the development direction of rural characteristic agriculture.Combined with the knowledge of management and economics,the study on the emergence of rural characteristic agriculture is conducive to the theoretical overview of the existing rural characteristic agriculture development model,to provide new theoretical support for the development of featured agriculture,and to provide a basis for the government to formulate relevant policies and regulations.In this paper,the research object is rural characteristic agriculture industry of fresh fruits in Mancheng district Baoding city,fresh fruit industry is the pillar industryof agriculture and country economy,high return on investment and good economic benefit,quick money collecting,short cultivation period,but also under the control of the product attributes of fresh fruit,not easy to save,not easy to transport,deep processing industry short board etc.,it leads to the limited development of fresh fruits industry.Therefore,the case analysis of the fresh fruit industry in the Mancheng district of Baoding city,to find out the problems,solve the problems and put forward Suggestions,is conducive to the discovery of the development of fresh fruit industry shortcomings,is conducive to the agricultural and rural economic development to provide stronger support,is conducive to the long-term development of rural characteristic agriculture.According to relevant knowledge of public management,combing rural characteristic agriculture fresh fruits industry related knowledge and theoretical basis,the collected at home and abroad of rural characteristic agriculture based on the research status of fresh fruits,combined with the details of the government management and adjustment of structure,the systematic study and analysis is carried out for Mancheng district Baoding city with countryside characteristic agriculture fresh fruit industry,and suggestion is given.First,through the analysis of the current status and positive influence of the development of the fresh fruits agricultural industry in the rural characteristic of the Mancheng district,Baoding city,the paper concludes the great significance of the development of the fresh fruit industry in the rural characteristic agriculture in the Mancheng district,and the positive influence on the county economy and rural revitalization in the Mancheng district.Second,through to the Baoding city full of characteristic agriculture country fresh fruits industry factor supply,policy support,industry management and other aspects of investigation and study,it is concluded that difficult situation of Baoding city urban area development of characteristic agriculture country fresh fruits met,characteristic agricultural product competitiveness is not strong,industry management imperfect,weak innovation ability and scale production is low,forming reason is lack of brand consciousness,factor supply is not enough,lack of financial support,policy support is not in place.Third,through the analysis of the problemsand causes in the development process of rural characteristic agricultural fresh fruit industry in the Mancheng district of Baoding city,combining with the knowledge of public management and government management,this paper proposes the implementation of brand building strategy and seeks a breakthrough in market competitiveness.We will implement the strategy of maintaining a stable foundation and seek breakthroughs in financial support.Implement the strategy of influence and seek breakthrough in policy support;implement expansion strategy,seek breakthrough in scale development;Implement talent strategy,seek breakthrough in science and technology support;Implement marketing strategy,seek breakthrough of six suggestions in the market construction.It provides a new theoretical road and solution for the development prospect of rural characteristic agricultural fresh fruit industry in Mancheng district,Baoding city.