Development Strategy Formulation And Implementation Of DDA Company Under Military-civilian Integration Background

With the globalization of the world economy, modern warfare form changeof military operations, the expanding area, each field of the society and themilitary relationship is becoming more and more popular, more and morechannels to absorb knowledge, national defense construction technology,personnel and other resources from other areas of society, national defense andmilitary transformation and counterproductive to economic construction, with theintegration of the world economy to speed up the process of modern war,morphological changes, military action areas continue to expand, each field of thesociety and the military relationship is becoming more and more popular, moreand more channels to absorb knowledge, national defense constructiontechnology, personnel and other resources from other areas of society, nationaldefense and military transformation and counterproductive to economicconstruction, promote the economic development. As less investment, highoutput benefits the national defense development model,"civil-militaryintegration" has become the development trend of global, and science andtechnology resources complementarity and civil-military integration became themain way of military technology in the world of international development,military and civilian technologies, military industry and civilian industrycomplement each other, mutual development, forming a strong "security forces"strength and global competitive advantage, and the integration of development isthe inevitable choice of the development strategy of modern national defense, isthe national security strategy, development strategy and military strategy to solveimportant problems. In such an environment, the state-owned military enterpriseshow to grasp the opportunity, to promote the fast development of be imperative. Through the research of civil-military integration development course andcurrent situation at home and abroad, as well as the development environment ofdomestic military enterprises of the analysis, combined with the advantages anddevelopment status of DDA company established its future development direction.Analysis of DDA company, the external environment facing the face, determinethe future development opportunities and threats. Then, through the analysis ofthe internal factors of DDA company, using the SWOT matrix, determining thatthe DDA company should make full use of external opportunities and advantages,forming the core competitiveness of enterprises to avoid competitivedisadvantage and external threats. After making a clear plan of DDA company’sfuture business, combining the analysis conclusion factors of company DDAinternal and external environment, strategic focus in the DDA for the company’sdevelopment in the next ten years should be used.