Investigation And Study On Behavior Of Bird-watching Tourists In Wuliangsuhai

Birdwatching originated in Britain at the earliest.It is an aristocratic leisure activity.It has a history of more than 200 years.It has become a popular outdoor sport in the West.With the continuous improvement of China's economic development level and the enhancement of ecological awareness of environmental protection,birdwatching tourism,as a manifestation of ecotourism,has developed rapidly in China.However,the domestic research on birdwatching tourism is still in its infancy,and the research on the behavior characteristics of Birdwatching Tourists is not deep enough,especially the lack of research in Inner Mongolia,which restricts the development of local birdwatching tourism and the construction of birdwatching destinations.On the basis of studying and studying the behavior of Birdwatching Tourists at home and abroad,this paper studies the behavior characteristics of Birdwatching Tourists in Wuliangsuhai,based on the theories of tourism geography,tourism psychology and consumer behavior.This paper focuses on the conditions of developing birdwatching tourism in Wuliangsuhai,including the demographic characteristics,decision-making behavior characteristics,space-time behavior characteristics,satisfaction degree of BirdwatchingTourists and the specific situation of birdwatching tourists.Summarize the general behavior characteristics of Birdwatching Tourists in Wuliangsuhai,and further understand the specific situation of birdwatching.Based on the results of the survey and the local actual situation,the paper puts forward the suggestions that the government,birdwatching sites and non-governmental organizations jointly promote the development of birdwatching tourism in Wuliangsuhai.It is hoped that this paper can give some inspiration to the development of birdwatching tourism in Wuliangsuhai.The main research methods of this study are literature research,questionnaire survey and field research.The statistical analysis software was used to analyze 95 valid questionnaires by descriptive analysis and cross-contingency table.The following problems were solved emphatically:1.The behavior of Birdwatching Tourists is discussed and analyzed qualitatively,and the demographic and behavioral characteristics of Birdwatching Tourists are summarized.Firstly,most of the Birdwatching Tourists to Wuliangsuhai come from outside Inner Mongolia Autonomous Region.Their income is at the middle level,but their educational background is generally higher.They are mainly young and middle-aged people,mainly employees and students of enterprises and institutions.Secondly,birdwatching tourists travel with friends and groups through social media and introduction of relatives and friends.Their local expenses are generally not high.Thirdly,most birdwatching tourists visit Wuliangsuhai for the first time.They usually travel in March-May,stay for about two days and stay in hotels and hotels.2.Through the years of birdwatching tourists,birdwatching expenditure,birdwatching frequency,use of equipment,etc.,to understand the specific situation of birdwatching tourists,and investigate the satisfaction of tourists,to provide a reference basis for follow-up recommendations.3.Through the analysis of the behavior characteristics of Birdwatching Tourists in Wuliangsuhai,suggestions are put forward from three aspects to promote the regional development of birdwatching tourism.They are government,birdwatching destination,folk birdwatching organizations and bird-watching enthusiasts.It provides a reference for the development of birdwatching tourism in Wuliangsuhai.