Business Model Innovation Of Online Short Rent Of Sharing Economy

The persistent overheating of sharing economy has led to the development of sharing model of related industries,and one of which is online short rent.Improvement of living standards has made people no longer content to casual plan on the trip,for personalized requirements is higher and higher,the requirements for temporary housing are becoming more and more clear.And the increasingly popular independent travel is also the main cause of the birth and development of online short-rent enterprises.The online short rent fully integrates the offline spare housing resources,and displays them on the online platform through the Internet.Users can search the houses with their own conditions according to the geographical location and individual needs to conduct a short-term leasing.For enterprises and users,online short rent reduces the cost of money and time that traditional enterprises require,and it also cuts costs of supply and demand.For the whole society,short online rent increases the efficiency and the allocation of land resources.The socialization of idle real estate is different from the traditional profit-oriented activities.This article apply the related literature and the impact of sharing economy as the entry point,dissecting the origin,growing up and business models of the short online rental industry,stating how sharing economy transform traditional short leasing industry to current one.Regard multiple typical short online rental companies at home and abroad as analysis objects,through comparative analysis of the development situation,the size of the market and business models,summarizeing the similarity and respective pros and cons of existing short online rental business model and profit mode.And putting forward some reasonable suggestions to the improvement of business model.The most developing online short rent industry in China imitate and even directly copy the business model of foreign enterprises.Due to the differences of politics,culture and economy,the mature business models and profit models of foreign countries are not suitable for China's market.It is needed to find the online short rent development path with Chinese characteristics.In order to find out the answer to the above problem,this paper comes up with the innovations of existing online short business model and sharing economy's applying in traditional hotel industry,put forward to the future prospects of online sharing,summarizes the deficiency of this paper and the conclusion.Expressing expection to the prospects of online short rental industry,and drawing a conclusion.