Study On The Influencing Factors Of Job Satisfaction Of Feida Environmental Marketing Staff

Employee job satisfaction is a hot issue in the theory of human resource management and organizational behavior.More and more scholars have studied it.By establishing the concept of "people-oriented" management,enterprises can trust and rely on employees on the basis of fully understanding the personal characteristics of employees,so that employees can fully exert their individual effects on enterprises,and then combine this effect with practical work,ultimately achieve the overall effect of improving enterprise performance.Relevant studies have proved that employee satisfaction with their job is the key problem to be solved in the long-term development practice of enterprises.Marketing personnel are the bridge connecting enterprises and markets,and the most important and dynamic members of enterprises.The quality of the marketing staff’s work not only affects the implementation of the enterprise’s strategic objectives,but also affects the image and position of the enterprise in the market.In order to improve the professional satisfaction of marketing staff and give full play to their role in the enterprise,it is necessary to constantly adjust and optimize the corresponding human resources management strategies in accordance with the actual situation and development needs of the enterprise.This paper aims at the phenomenon that the total amount of main business market of Feida environmental protection is declining,the barriers of businessdevelopment in new fields and the corresponding internal system and mechanism reform of marketing department are lagging behind,which leads to low job satisfaction of marketing personnel.Through the diagnosis of the human resource management status of Feida environmental marketing department,it is found that although there is no obvious turnover tendency among marketing staff,some marketing staff think that the Career development channels are not smooth,performance evaluation is formalized,salary management lacks restraint and incentive,lacks comprehensive internal support,training lacks business pertinence,and selection and employment of personnel.Lack of transparency in the system,these problems make marketers less satisfied.In view of the above phenomena,this paper analyses the root causes of the problems,proposes targeted measures to improve them,using more abundant theories to explain the influence mechanism of marketing staff’s professional satisfaction.The main contents of this paper include:(1)Analyzing the relevant theories and influencing factors of occupational satisfaction,combining with the current situation of human resource management in Feida environmental protection marketing department,optimizing the human resource management system based on the theory of occupational satisfaction influence.(2)Four dimensions of salary management,performance management,career development and organizational support are selected as the survey direction of job satisfaction of marketing staff.Combining with relevant theories,questionnaire survey and interview are used to investigate job satisfaction of marketing staff.(3)After analyzing the job satisfaction of Feida environmental protection marketing personnel,the paper puts forward the measures to improve the job satisfaction from the perspectives of improving the performance appraisal system,improving the career development mechanism,and increasing the humanized management channel: establish and improve performance appraisal mechanism,salary distribution system and various rules and regulations;increase training input,define career development channels,reserve "successor" talents,and carry out jobrotation;smooth communication channels,reasonably relieve the working pressure of marketing personnel,and enrich the construction of corporate culture.