Research On Business Model Of MRO Industrial Product Platform Of ZKH Internet Company

New achievements mark a new era in which new ideas are called for."Made in China 2025" will focus on cultivating a n ew model of "Internet + manufacturing",speeding up the construction of an open Internet-based entrepreneurial innovation platform,and promoting the solution of a number of basic components,basic materials,advanced basic technology and o ther manufacturing problems.The development of the MRO industr y in this big environmental trend is the cornerstone of the consolidation of the 19-point industrial development path,which marks the development of China to the manufacturing powers.China,a s the world's largest manufacturing industry chain,in terms of market siz e,China's MRO market size of more than 3 trillion in 2016,research institutions are expected to continue to grow in 10 years in accordance with the annual growth rate of 5%.In the "Internet +" background,the current MRO industr y a number of well-known enterprises have been with precise positioning,walking in the forefront of the industr y.For example,the MRO e-commerce platform on behalf of Alibaba Industrial Mall,to do industr ial special sales of the main goods exchange.In the MRO product suppl y and MRO derivative finance in the field of effective western electromechanical,as well as one-stop MRO industrial Supplies supermarket ZHK.The y are through the Internet platform as the basis of the Industrial goods service platform,have taken their own characteristics.At the same time,in terms of their respective business models,whether it is the macro level of the market,customers,industr y,or micro-level of self-platform,th ere is a space to enhance and optimize.How to better face themselves,give full pla y to the advantages of the enterprise itself,the use of the correct operational strategy,based on the future,is the need for ever y enterprise involved in it to consider the issueThe purpose of this paper is to stud y and summariz e the traditional MRO industrial products in the context of the existence of the commercial model of the traditional MRO industrial product,combined with the research of relevant business models at home and abroad,especiall y the research on business model of the long-tail,to anal yz e and explore the current situation and pain points of the industr y,and how to use the "Internet +" Model upsets the traditional business model,And based on the long-tail business model,an Internet MRO industrial product platform is built.On the ZHK compan y how traditional MRO trading Compan y transformation to the Internet MRO industrial platform,to help production enterprises to achieve MRO one-stop procurement,t he realization of transparent procurement of goods,electronic procurement,and graduall y reduce procurement process costs and commodit y costs.Through the business model evaluation method SWOT model and financial abilit y to make a comprehensive evaluation of its platform,find out the existing problems of its platform.The pain point of the MRO industr y in addition to the purchase cost of goods,more important is the customer experience,especiall y the suppl y categor y of goods and logistics response speed,so on the increase of the suppl y chain and the speed of the logistics response of goods put forward solutions and views,in order to help Z KH compan y solve the current problems,further expand the market share of MRO industrial products,Meet the needs of users and consolidate their leading position in the MRO industry.