Research On Marketing Strategy Of Fujian Rash World Mini-4×4 Club

At the end of last century,Mini-4×4 trained a number of sub-cultural groups with its simulation and novel appearance.Focusing on hobbies,aiming at gathering players and developing mini-4×4 business,mini-4×4 Club emerged as the times require.Mini 4WD Club has a broad market prospects.It can not only provide more entertainment items for people,but also drive the toy market and provide new economic growth points.However,due to the common problems of unclear market positioning and improper marketing strategies of enterprises in this industry,the development is not smooth,and individual clubs are facing the severe test of market competition.This paper takes the marketing strategy of Fujian Rash World Mini-4×4 club as the research object,analyses the current marketing environment of the industry of Mini Four-Drive Club and the current marketing situation of Fujian FC Four-Drive Club,and focuses on the marketing strategy of the club.It is hoped that under the guidance of STP theory of target market strategy and 4P theory of marketing mix,combined with PEST analysis method and SWOT analysis method.To analyze the problems and causes of the club's marketing strategies,help the club improve its existing strategies,and put forward corresponding safeguard measures,in order to make Fujian FC four-wheel drive club on the right track.In addition,this paper also has a certain reference significance for the development of other four-wheel drive clubs in our country at this stage,and provides reference for other nostalgic club enterprises.