Study On The Marketing Strategy Of The Korla Branch Of North Club

With the continuous development of China's economy and society,the increasing amount of car ownership,which gave birth to the automobile club industry.But with the increasing competition in the market,more and more car clubs began to take various forms of competitive strategy to win market opportunities,realize its long-term development.The North health club Korla branch as a the new car club company,has achieved rapid development in recent years,but because of the pressure of competition,the Korla branch is facing in the process of development of competitive pressure is increasing,the development cost gradually rise,threatening the development of the entire company so.That must adopt effective marketing strategies to achieve the Korla Branch Club health long-term development.Based on the above research background,on the basis of the comprehensive interdisciplinary theory,this paper analysis the branch marketing situation on the northern Club Korla,points out its current marketing status,existing problems and the cause of the problem.Then,based on the development of the whole industry environment,this paper puts forward the corresponding marketing strategy,in order to enhance the company's market competitiveness,so as to promote the sustainable development of the Korla branche.Specifically,this paper includes the following seven aspects of content:The first part,introduction.This paper mainly introduces the research background,research significance,research methods and content,and the related literature at home and abroad about the marketing strategy.At the same time,this part points out the main innovation points and deficiencies in this paper.The second part,the related concepts and theoretical basis.This paper mainly explains the related concepts of marketing,marketing mix and so on,and analyzes the marketing theory of 4Ps and 7Ps in marketing.It lays the theoretical basis for the research of this paper.The third part,the analysis of the present situation.First of all,the northern Club Korla branch is introduced briefly,and then analyzes its existing marketing strategy.The fourth part,the analysis of the problem and reason.First of all,from the brand construction lag,the single market marketing channels,the imbalance vary,marketing team,marketing service consciousness,management idea lag etc,this paper analyzes the problems in the Korla branch marketing strategy.After that,it analyzes the specific causes of the problem.The fifth part,environmental analysis.Firstly the North Korla Club Branch macro environment for the development of PEST analysis,analysis of its overall environmental development.Since the Potter competition model based on the environment of its industry development were analyzed.The sixth part,countermeasures and suggestions.First,from the target concept,this paper analyzes the company's marketing development goals;Then from the perspective of market positioning,this paper carries on the scientific thinking of marketing plan for the Korla branche.From the perspective of marketing combination,product strategy,price strategy,channel strategy,promotion strategy,people-oriented strategy,service strategy,process control strategy,this paper puts forward the corresponding improvement measures,to fully improve the Korla branch of the current marketing strategy.The seventh part,conclusion.The main contents of this paper are summarized,and the future research prospects are also discussed.