Research On Performance Evaluation Of Agricultural Cold Chain Logistics Enterprises Based On Green Supply Chain

Modern logistics industry is a product of world economic development and scientific and technological progress.Its development level plays an important role in fostering national or regional economic competitive advantage and improving people's quality of life.In recent years,as China's economic development level and people's living standards continue to increase,the market demand and circulation of fresh agricultural products(fruits and vegetables,flowers,aquatic products,meat,eggs,and dairy products,etc.)are constantly increasing,and their quality and safety are also increasing.The problem is getting more and more attention and attention from people.Cold chain logistics of agricultural products faces new opportunities and challenges.With the deepening of economic globalization,ecological and environmental issues and resource issues have become increasingly concerned by the society.A series of global crises such as environmental pollution,resource depletion,and climate deterioration have seriously affected the sustainable development of social economy,threatening human survival,development and ecology.balance.Integrating the "green" concept into the supply chain management is the fundamental path for both "green" and "economic development" and realizing sustainable development.The green supply chain takes into account social interests,economic interests,and environmental interests and is of great significance for achieving social sustainable development,ecological civilization construction,and low-carbon development.The implementation of corporate performance evaluation helps to correctly guide the company's business operations,help companies narrow the gap between industries,study the performance evaluation of agricultural products cold chain logistics based on green supply chain management,and has a research on the cold chain logistics of agricultural products based on green supply chain.Important theoretical significance.Through the evaluation of agricultural product cold-chain logistics enterprises,it is helpful to understand the consumption structure of domestic residents' agricultural products and the importance of residents' attention to food safety.Based on the theory of green supply chain,this paper takes agricultural cold-chain logistics enterprises as the research object and evaluates the performance of enterprises.Firstly,it outlines the theory of green supply chain and enterprise performance evaluation,then analyzes the characteristics of agricultural product cold-chain logistics enterprises,The balanced evaluation scorecard was used to construct a green supply chain agricultural product cold chain logistics enterprise performance evaluation index system.The integrated method of method and fuzzy comprehensive evaluation method makes a comprehensive evaluation of The Performance of Agricultural Cold Chain Logistics Enterprises.The main content of this article is divided into the following three parts:The first part is theoretical research.Firstly,a literature review of the research on the three aspects of green supply chain,agricultural cold chain logistics,and logistics enterprise performance evaluation at home and abroad is done;secondly,based on the relevant theoretical concepts and main contents of the research content,Green supply chain management theory and agricultural products cold chain logistics.theory and performance evaluation theory are briefly introduced and summarized.The second part is performance evaluation research.Firstly,the status quo of agricultural product cold-chain logistics enterprises and their main problems are analyzed.According to the construction criteria and construction principles of evaluation indicators,Index System of Performance Evaluation of Agricultural Cold Chain Logistics Enterprises based on green supply chain is constructed based on the balanced scorecard theory.Second,the fuzzy comprehensive evaluation method based on AHP method was used to evaluate the performance of cold chain logistics enterprises.The third part is empirical research.Firstly,analyze the status quo of W company,according to the performance appraisal system established in the second part,use fuzzy analytic hierarchy process to comprehensively evaluate W company's performance,and obtain W company's performance grade;finally,according to the results of comprehensive evaluation analysis,targeted agricultural products are proposed to be cold.The Countermeasures of the Development of Chain Logistics...