| In 2015,the national tourism administration put the construction of "national global tourism demonstration area" on its agenda,and Mile City was honored to be listed in the first batch of global tourism demonstration areas.This is a new opportunity for Mile to develop its tourism and also a big challenge.In recent years,according to the requirements of the establishment of the whole tourism demonstration area,Mile city in Honghe Prefecture has focused on promoting a number of distinctive tourism projects,including the tourism complex of Honghe Water Town City,"Dongfeng Yun" manor tourism and culture project,Taiping Lake Forest Park and other projects.The satisfaction of tourists is an important standard to measure whether the development direction and focus of the whole region tourism are correct.In the process of the development of the whole region tourism,we should fully consider the behavior preference of tourism consumers,improve the satisfaction of tourists,so as to speed up the tourism development of Mile.Based on this social background,the author has conducted surveys in Mile for two times.Through the survey results,and sorting out the materials provided by Mile Tourism Development Committee,the author has a deep understanding of the factors affecting the tourists’ satisfaction in Mile.Combined with the latest acceptance standard of the whole area tourism demonstration area in 2019,the author constructs31 evaluation systems about the satisfaction of the whole region tourism tourists about Mile.In the evaluation system,31 influencing factors,such as "catering service","hotel type","accommodation conditions","characteristic tourism performance activities","external transportation","urban safety degree","resource protectionmeasures",are summed up into 6 items,namely "catering accommodation","shopping entertainment","public service","order safety","resource environment" and "tourism marketing" Standard layer.Then calculate the weight of each factor through quantitative analysis.Through the fuzzy comprehensive evaluation method,the score of tourists’ satisfaction for each factor is calculated.In the end,the author combine the two methods to express each influence factor in quadrant chart by IPA analysis,and propose specific improvement methods and suggestions for each factor.Based on the survey results of tourist satisfaction index conducted by Mile Tourism Development Committee in 2016,this paper analyzes the influence of Mile’s strategy of developing global tourism on tourist satisfaction in recent three years.Finally,the conclusion of this paper is to organize the six target layers into five aspects.1.In view of the problems of priority development areas,the paper puts forward "multi directional publicity,broadening ideas,and multiple ways in parallel".2."Order and safety" project level has low overall satisfaction and high importance,and is in the priority development area,so "optimization of supporting facilities" is proposed.3.At the same time,some suggestions are put forward for the project level of "order and safety" to "build the service system of tourism security in the whole region".4."Promote industrial integration and extend the whole tourism industry chain",including promoting the integration of tourism and cultural industry,information industry,health care and pension industry and ecological civilization construction.5.In the process of data collection,it was found that the level relations among various departments led to low efficiency,lack of cooperation and difficulty in carrying out work,so it was proposed that "the government should strengthen the top-level macro-control". |
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