Research On Service Marketing Strategy Of Small Enterprises In Bengbu Branch Of Huishang Bank

With the increasing competition of banks,the competition of products,services and pricing of different banks is becoming more and more fierce,especially the competition of small business between banks is becoming increasingly fierce.At the same time,the pressure of central and all levels of government departments and regulatory agencies to support small and micro business credit is increasing.Facing the fierce competition environment,Bengbu Branch of Huishang bank needs to improve its ability to deal with it,and there are some difficulties in the business development of small enterprises.Through collecting and sorting out the domestic and foreign literature,this paper combs the development process and relevant theories of service marketing at home and abroad;based on the questionnaire survey,it analyzes the current situation of small enterprise business development of Bengbu Branch of Huishang bank,aiming at the mismatch between the loan varieties and the actual needs of enterprises,the high requirements of loan guarantee methods,the low efficiency of small enterprise credit business survey,and the small enterprise credit business review At the same time,the paper analyzes the small enterprise service of Bengbu Branch of Huishang bank,and analyzes the target market customers.Combined with the actual situation of Bengbu Branch of Huishang bank,it formulates the small enterprise service marketing strategy for actively catering to the needs of small enterprise customers and promoting the development of small enterprise business And financial aspects of the relevant security measures.Bengbu Branch of Huishang bank should make clear its own small enterprise positioning and target customers,study its own and other banks' advantages and disadvantages,face the challenges and opportunities,speed up the improvement of its own disadvantages,give full play to its strengths and build its own brand influence.In order to solve the problem of small enterprise service marketing of Bengbu Branch of Huishang bank,it must implement targeted service marketing strategy and guarantee The measures,combined with 7p marketing theory,will effectively improve the ability of small business service marketing service of Bengbu Branch of Huishang bank from seven aspects: product strategy,price strategy,channel strategy,promotion strategy,personnel strategy,tangible display strategy and service process strategy.