Study On The Optimization Of Tourism Complex In Dandong Zongyu City

In recent years,the tourism industry has developed rapidly in China,and the development of the tourism industry is changing rapidly.Correspondingly,the tourism market is gradually expanding.In the tourism industry,various types of scenic spots have shown a trend of competitive development.The competition in the industry is becoming more and more fierce.In the whole process of the development of the tourism industry,new industries are constantly appearing,which promotes the update and development of the entire industrial system.From a conceptual point of view,the tourism complex is worthy of being based on industrial aggregation The new model of the tourism economic liquid tourism complex that has spawned has more integrated tourism projects through human factors to promote and standardize operations.Its operation is based on a category,original text,history and other tourism resources.The purpose is to build up A tourism gathering place with high tourist attraction value must pay high attention to the tourism industry in the construction of tourism complex,and the theoretical research on this issue has very important practical value.With the improvement of the living standards of urban residents and the increase in travel frequency,the requirements for tourism are becoming higher and higher.However,from the perspective of the actual development of tourism complexes,many have lagged behind.The market demand and the characteristics of the tourism complex itself urgently require the tourism complex to be optimized and upgraded.Dandong Zongyucheng,one of Dandong’s major tourism complexes,has introduced a large number of passenger flows in recent years,while its benefits have not been significantly improved but declined,and tourist satisfaction has not reached the ideal state.How to optimize the business format,expand the tourist market,extend the industrial chain,and increase tourism revenue is already an imminent problem for Dandong Zongyucheng.Based on the above,this article explores the following aspects of how to optimize the format of Dandong Zongyucheng Tourism Complex:First of all,based on the previous research foundation of the tourism complex and tourism format,combined with the experience of other experts and scholars in thefield,explore the path and basic methods for optimizing the format of the tourism complex.Secondly,analyze the development status,construction status and operation status of Dandong Zongyucheng Tourism Complex,combined with the financial data analysis of Dandong Zongyucheng Tourism Complex,compare the data according to the changes in business status every year,and the problems of the management team management,Analyze the overall operation of Dandong Zongyucheng.Thirdly,comprehensively study the format overview,format structure,format changes in recent years,format income,and format sales of Dandong Zongyucheng,and use the grading method to classify the format,and point out the problems of the existing format management measures,focusing on Dandong Zongyucheng tourism complex format evaluation system construction,format evaluation,and format optimization issues,summarize the problems and optimization trend of Dandong Zongyucheng tourism complex format development.Finally,based on the goal of optimizing the format of Dandong Zongyucheng Tourism Complex,the optimization path is proposed in terms of the management,layout,type of business and the optimization of the supporting management system of the format.