Research On The Interactive Design Of Public Service Advertising In The Perspective Of "Internet +"

With the continuous expansion of the coverage of the network field,"Internet +" as an emerging category has been deeply integrated into all areas of society,and strive to maximize the advantages of the Internet.Therefore,people use Internet infrastructure on the basis of this technology and continue to develop new fields,including theoretical research on public service advertising performance.In response to the problems of single traditional public service advertisements and unsatisfactory design connotations,this paper focuses on the interactive design of traditional single mode public service advertisements,making diversified communication methods more and more common,and thus no longer limited to "single dimension " Public service advertising,expand the development space of public service advertising,better meet people’s needs,and then resonate with the core spirit of the advertising.At the same time,the use of interactive design methods to innovate the design thinking of public service advertisements,enrich the audience experience of public service advertisements,and make it glow with endless vitality,innovation and communication.Based on this,this thesis starts from the research on the interactive design of public service advertisements under the perspective of "Internet +" and focuses on the theoretical level to analyze the uniqueness of the thinking field of interactive design of public service advertisements.The first part starts from the research background,research purpose and significance of the interactive design of public service advertisements under the perspective of "Internet +",and analyzes the research status and innovation of interactive design of public service advertisements at home and abroad.The second part elaborates the related concepts of "Internet +" sight and public service advertisement,and analyzes the problems existing in the interactive design of public service advertisements under "Internet +" view.The third part discusses the new way of thinking about the interactive design of public service advertisements.Firstly,it outlines the overview of interactive design and the mode of generation of cognitive memory;secondly,it describes the social and emotional characteristics of interactive public service advertisements;finally,it discusses it with user experience.The fourth part focuses on the expression of interactive design of public service advertisements under the "Internet +" perspective.It explains the interactive effects of sight,hearing,smell and other senses in public service advertisements,as well as new design methods for remote dialogue,virtual reality presentation and sharing interface.Combined with user experience design,adhere to people-oriented,from the four design principles of oriented,interactive,humanized,and time-sensitive analysis,interactive design brings the diversification of public service advertising,creating more space for the future development of public service advertising.The fifth part reflects and prospects on the prospect of interactive design of public service advertisements under the perspective of "Internet +".The advent of the "Internet +" era has shortened the distance between people and public service advertisements,provided a basis for interactive design,and also provided a guarantee for the extension of interactive design to the level of public service advertising,which will promote future development and promote social spiritual civilization.To a crucial role.