Marketing Strategy Analysis Of Decentralizedlong-term Rental Apartment Of Jianxinhousing Shijiazhuang Branch

In 2017,the government began to accelerate the development of the housing rental market,promulgated a series of stimulus policies and set up pilot cities,Local governments have issued policies to encourage the development of specialized leasing enterprises,all kinds of companies immediately invested in long-term rental apartments,including Ziru and Xiangyu in the intermediary system;Guanyu and Boyu apartments in the real estate enterprise;Wanyu and Ningchao in the state-owned enterprise;Danke in the Internet and so on.The decentralized operation model involves the widest range of subjects.This article analyzes the current situation of various operators in the Shijiazhuang decentralized long-term rental apartment market,and in-depth investigates and studies the decentralized long-term rental apartment business of Xiong'an Jianxin Housing Services Co.,Ltd.Shijiazhuang Branch(hereinafter referred to as "Jianxin Housing Shijiazhuang Branch").status quo.By using tools such as the Five Forces Model and SWOT analysis,the company analyzes the advantages and disadvantages,opportunities,and threats of the company's decentralized long-term rental apartment business,and proposes targeted and systematic marketing strategy improvement methods and specific measures.Tuning exploration analysis found that the company currently has problems with low brand awareness and unsystematic marketing strategies.This article gives guidance and suggestions on product design diversification,reasonable positioning of attractive prices,good use of operating channels and multiple promotion methods.It is hoped that the company will form a systematic marketing strategy and provide a theoretical reference for other professional leasing companies.This article has important reference meanings for the company to improve internal rules and regulations,strengthen operation management,formulate marketing strategies,achieve stable and balanced development,and achieve large-scale business goals.It will promote the mature and stable development of the decentralized long-rent apartment industry.