| As a product of the new era,the development of online games is in the ascendant.In2019,the total market revenue will exceed 310 billion yuan,an increase of 10.6%.At the same time,the gross profit margin attracts capital.However,it takes a lot of time and money to make a high-quality online game,which requires online game companies to invest more in research and development.Therefore,what is needed behind the high gross profit margin is a lot of human and financial investment.Therefore,in such an environment,it is extremely important to ensure that online game companies have sufficient funds.For start-up online game companies,the source of capital is mainly the input of original shareholders;online game companies that have developed to a certain stage will be financed through a variety of models.Some online game companies with development potential will be used by the same industry or those who want to enter the online game industry.Mergers and acquisitions by large companies in the same industry;the last are those online game companies that have developed very well.They will expand their business scope on this basis and achieve diversified development.Some will prepare for ipo financing.These online game companies can basically solve the capital chain.The above-mentioned three stages of online games companies,regardless of the capital chain and structure,financing mode,optimizing financing mode and doing a good job in financing management are all crucial to the development of the company.Therefore,online games companies should develop more innovative and high-quality products on the basis of the existing ones.Financing mode will become especially important.Only by properly financing can online games companies develop healthily and continuously.This article first sorts out the relevant concepts and theories of financing methods and financing models through the literature review method,and summarizes the relevant research results of domestic and foreign academic circles in the field of corporate finance in recent years,providing a relevant theoretical basis for the research of this article.Using the materials I contacted in my actual work,I introduced the development status and financing model of acompany in recent years.Once again,through the interview with the managers of Company A,the corresponding data are sorted out,and the deficiencies in the financing mode of Company A are summarized.The deficiencies of the company’s financing model mainly include: a single financing model,the existing financing model makes its operation passive,and the related operations under the existing financing model lack a certain standard,etc.Then,these deficiencies are summed up with various materials.The main reason is that some of the characteristics of the online game company make its financing model relatively singular,the company’s shareholders’ understanding of the financing model and the lack of comprehensive understanding of the actual feasibility of financing make the company lack a certain theoretical basis when financing.Finally This article aims at the shortcomings of a company’s financing model,from the combination of two or more financing models,traditional financing style and "Internet +" financing model combined with other aspects of the financing model corresponding optimization strategy. |
