Study On The Influence Of Relational Embeddedness And Organizational Learning Capability On Service Innovation Performance Of Commercial Banks

Commercial Banks are at the center of financial system in China.They offer a large market share,have branches all over the country.They have made certain contributions to the economic development of our country.However,in recent years,with the rise of Internet finance,China's traditional financial market pattern has been broken.Internet finance with network technology and efficient financing to reduce financing costs,seizing the banking market.They change payment methods and weaken the intermediary role of commercial Banks.They improve geographical constraints,attract many customers to participate,and reduce the bank's customer resources.These undoubtedly have an impact on commercial Banks,greatly reducing their profits and size.Therefore,Banks need to carry out service innovation,have the courage to break the original service model,build multi-functional services,improve service efficiency and quality,so as to meet customer demand and better adapt to the changing market environment.This paper combines the theory of enterprise network,and holds that individual enterprises are embedded in the network formed by enterprises,and the competitive advantage and profit model of enterprises no longer depend on themselves,but also on other enterprises in the network.They are involved with each other and influence each other,so as to gain competitive advantage by acquiring the scarce resources of other enterprises.Therefore,this paper studies the service innovation of commercial Banks from the perspective of embedded inter-enterprise network.Based on the theory of organizational learning,this paper proposes the hypothesis that relationalembeddedness has a positive impact on service innovation.And relational embeddedness has a positive influence on service innovation of enterprises through organizational learning capability.This process is regulated by the atmosphere of organizational innovation.The stronger the atmosphere of organizational innovation,the stronger the influence of organizational learning ability on the service innovation of enterprises.In order to verify the hypothesis of this paper,this paper forms a questionnaire for editing of a mature scale developed by scholars.This questionnaire was distributed among bank employees.A total of 282 valid questionnaires were collected,and the reliability and validity test correlation analysis and regression analysis were conducted on the data by using the software SPSS and AMOS to verify the hypothesis of this paper.(1)Relational embeddedness has a positive impact on the two dimensions of service innovation performance,financial performance and internal performance.(2)The two dimensions of organizational learning ability,exploratory learning ability and utilized learning ability,have positive effects on the two dimensions of service innovation performance.(3)Relational embeddedness has a positive influence on the two dimensions of organizational learning ability:exploratory learning ability and exploitative learning ability.(4)Organizational learning ability mediates between relationship embeddedness and service innovation performance.(5)Organizational innovation atmosphere plays a moderating role in the relationship between organizational learning ability and service innovation performance.After the hypothesis is verified,this paper summarizes the shortcomings of this research and puts forward some Suggestions on the service innovation of commercial Banks.(1)The bank should maintain long-term cooperative relationship with the customer's and cooperative enterprises.Work with technology companies to focus on and improve fintech capabilities,innovate online,optimize Internet services,and improve efficiency and convenience.By keeping close communication with customers,account managers can better explore customer needs,reduce the non-performing loan ratio,promote financial performance,improve customer satisfaction and promoteinternal operation performance.(2)Bank practitioners should actively learn new knowledge and absorb new resources.They apply information technology to their business and develop new business models based on their own advantages,such as online banking and mobile banking.In this way,the APP can be optimized to meet the needs of customers,so as to cultivate customer satisfaction and improve the performance of the bank.(3)The bank should keep close contact with the university,which is conducive to absorbing excellent talents,making efficient use of new knowledge and talents,and improving the learning ability of the organization.(4)Foster an innovative atmosphere within the bank.The management supports the learning of employees,regular training of employees,and members actively learn new knowledge,which helps the bank to develop high-quality services and meet the needs of customers.