Research On Hulunbuir SQ's Dairy Products Business Competitive Strategy

China's dairy industry is in the development stage.Today,with the rapid development and growth of China's dairy industry,the related product structure of the entire industry has also undergone earth-shaking changes.The current dairy industry is already a large-scale,diversified and integrated food manufacturing The processing industry has various high-tech equipment.With the gradual expansion of the dairy product market,China has now become the world's largest consumer of dairy products.But the industry chain is not mature.The frequent occurrence of food safety incidents also constantly stirs consumers' nerves.In recent years,the consumption of dairy products in China has gradually increased,but the overall consumer market and scale are not enough.There are two main reasons for this.On the one hand,many people in China do not have the habit of drinking dairy products,and many regions do not have the custom of eating dairy products.On the other hand,many rural areas in China have not yet been opened up.Due to economic development,many people still cannot afford dairy products.Therefore,it takes a long time to develop the eating habits of dairy products.Hulunbel SQ Company is a sino-foreign joint venture dairy production company.It is located in the natural grassland of Hulunbel Prairie.It has unique advantages in production resources.It mainly deals in liquid milk and dry dairy products.The company with technological innovation as its main bright spot also has a competitive technological advantage.However,the uncontrollable milk source,inadequate corporate management system,insufficient cohesion of employees' centripetal force,lack of domestic consumer dairy culture,and insufficient confidence in domestic dairy companies,etc.,deeply troubled the enterprise.This article takes Hulunbel SQ Company as a research case,mainly adopts PEST analysis and strategic five-force model to analyze the external macro environment and industry competition environment of SQ,and summarizes the opportunities and threats of SQ company in the dairy industry according to the analysis.After the research summary,through SWOT analysis,four alternatives were selected and compared.Finally,this article combined with the actual development of the company,decided to choose a centralized competitive strategy,and from five levels to formulate relevant strategies to ensure that the strategy can be effectively implemented,respectively,corporate culture,organizational structure,human resources,financing decisions,information Five aspects of technology.This article finally chose a centralized competitive strategy to help SQ Company gain a competitive advantage in the dairy market.It has certain reference value for SQ company to achieve more comprehensive and deeper development in the same industry competition,and also has certain reference significance for similar industries.