Research On Marketing Strategy Of Hohhot Shenquan Eco-tourism Scenic Spot

With the growth and transformation of China's economy,tourism has gradually become a strategic pillar industry in China,with tourism revenue rising year by year,and the total tourism revenue in 2018 reached 5.97 trillion yuan.In a trillion level tourism market,various types of scenic spots have been continuously constructed and developed.Since 1999,China's eco-tourism has been under the curtain of the curtain.Because of its green and sustainable characteristics,it is increasingly loved by people.With the increasing differentiation,diversification and individuation of tourism market,the market competition of ecotourism scenic spots is intensified,and the survival and development of scenic spots are greatly tested.The marketing ability of managers determines the survival and development of ecotourism scenic spots.How to improve the marketing level of ecotourism scenic spots,enhance the competitiveness of scenic spot management,and realize the rapid development of ecotourism scenic spots has become a very practical topic in ecotourism research.This paper takes Shenquan ecotourism scenic spot(hereinafter referred to as "Shenquan ecotourism scenic spot")in Tuoketuo County,Hohhot City,Inner Mongolia as the research object,summarizes the domestic and foreign ecotourism,desert tourism,tourism destination marketing strategy research,analyzes the market environment of Shenquan ecotourism scenic spot from macro and micro aspects,and analyzes the advantages and disadvantages of Shenquan ecotourism scenic spot According to the actual situation,the paper points out the existing problems in the development of the scenic spot,and establishes the market for the scenic spot from seven aspects: product,price,channel,promotion,personnel,tangible display,process control Marketing mix strategy,from the scenic area management,marketing team building,promotion means,technical support,capital investment and other aspects of specific improvement suggestions.Through the study of this paper,the purpose of improving the marketing ability of Shenquan eco-tourism scenic spot is to provide reference for other eco-tourism scenic spots.