Research On The Marketing Strategy Of Acquiring Business Of Bank C Ordos Branch

With the development of the Internet times,Financial technology in all aspects of our work and life.The continuous rise of third-party payment companies has changed people’s inherent settlement mode.More and more payment methods are gradually accepted by the public,and a variety of payment methods have penetrated into People’s Daily life.At the same time,the rise of third-party payment companies has also caused a huge impact and challenge to the receipt business of commercial Banks.the receipt business of commercial Banks is stagnant,With the coming issue of legal DC/EP,there may be new opportunities for commercial Banks to accept orders.In order to take a place in the promising billing business market,commercial Banks must take an objective attitude,to re-examine itself and the external environment,change the traditional management idea,change passive to active,optimize their business process,perfect their own defects,with a positive attitude to face the challenges and some of the impact of the market today.This article will bank C of Ordos branch as an example to study the marketing strategy of commercial bank in charge of the receipt business.first introduced the receipt business and third-party payment relevant theoretical knowledge,through the macro environment,industrial environment,micro environment was analyzed,and combed the related factors influencing the closed business;Secondly,by means of questionnaire survey and internal data,this paper makes a relevant analysis of the bank C of Ordos,and makes a detailed analysis of the current situation and deficiencies of the receipt business.Again in this article,through the STP theory to accept single market segmentation,targeting and positioning;through the SWOT method to carry on the analysis;using 7Ps marketing theory,from product,price,place,promotion,people,process,physical evidence and so on seven aspects to formulate the marketing strategy for the bank C of Ordos,Finally,put forward the safeguard measures for the implementation of the marketing strategy of bank C,so that the bank’s receipt business can be implemented smoothly.