The Study On Synergistic Effect Of China Ping An's Acquisition Of Shenzhen Development Bank

In recent years,with the continuous strengthening of the government's decentralization and deregulation,the vitality of the market has been largely released and the relevant market mechanisms are gradually improving.This has made the development of the market economy in our country more prosperous.M&A has become an efficient and rapid way for more and more enterprises to expand their own scale,reduce their own operating risks and optimize the allocation of market resources.The core competitiveness of M&A companies and the influence of the market have improved.The growth and development of almost every major enterprise is inextricably linked with corporate M&A.The ultimate purpose of an enterprise's M&A is to realize the synergy effect of "1+1>2".Whether or not to produce synergy has also become an important basis for testing whether M&As have been successful.This article uses China PingAn Insurance(Group)Co.,Ltd.(hereinafter referred to as China Ping An)as a case for the acquisition of Shenzhen Development Bank Co.,Ltd.(hereinafter referred to as Shenzhen Development Bank)and classifies the synergies generated by this acquisition into a synergistic effect.Management synergies and financial synergies in three areas.Based on this analysis,we analyzed whether the merger has achieved the synergy effect of mergers and acquisitions.This article researches and analyzes the synergies between China Ping An's acquisition of Shenzhen Development Bank and China Ping An's acquisition of Shenzhen Development Bank as a case study,using literature research methods,case study analysis methods,and qualitative quantitative analysis methods.Firstly,the definition and theoretical basis of relevant concepts are introduced,including the concept and classification of mergers and acquisitions,the concept of merger and acquisition synergy,the motivation theory of mergers and acquisitions,and the test method for the synergy effect of mergers and acquisitions.It provides sufficient theoretical foundation for the following case analysis..Secondly,the specific case of China's Ping An's acquisition of Shenzhen Development Bank was introduced from the three aspects of the merger and acquisition,the merger process,and the merger and acquisition motives.Again,the synergy effects of this merger and acquisition are tested,and the synergy effects of mergers and acquisitions are tested from the perspective of business performance comparison and economic value added.It is concluded that the merger has produced a positive synergy effect.Finally,through the analysis of the case,the analysis results of the synergy effect of China Ping An's acquisition of Shenzhen Development Bank and the conclusions and inspirations obtained from it indicate that the merger and acquisition have achieved a win-win result.After the deep integration of M&A resources,a good merger has been generated.Synergy is a successful merger and acquisition case.