Research On The F-bank's Competitive Strategy Under The Impact Of Internet Payment

Internet payment has caused an impact on traditional commercial Banks in a variety of business areas such as deposit,financial management and service fee after Internet enterprises enter the field of financial services.At the same time,Internet technology and fintech have shown an integration trend on the financial services.The promotion and influence of Internet payment on urban commercial Banks were studied in this thesis.Based on financial intermediary theory and competitive strategy theory,taking F bank as an example,six parts of competitive strategy were got,which includes acceleration of the digital transformation,construction of the online and offline channels,and financial product innovation on tourism industry,agriculture,small and micro businesses,industry to care for the elderly,cross-border financial industry and supply chain finance.Finally,five guarantee mechanisms were proposed,which contains reengineering of existing business processes,redefining the information technology department,setting up a digital finance department,Adjusting the talent structure and optimizing the talent incentive mode,constructing intelligent risk control and management system.