Research On The Impact Of Executive Incentives On Corporate Social Responsibility

With the gradual acceleration of the construction of a well-off society in China,the quality of life of the people has rapidly improved.However,problems such as “make-up” local eggs,Meituan's takeaway package quality incidents,and major pollution of the Songhua River such as food safety,quality safety,and environmental pollution related to corporate social responsibility continue to flow.At present,many industrial fields have entered the era of meager profit,which means that the future competition of enterprises is more the competition of socially responsible brands,not just the competition of purely emerging technologies,new products and talents.As a microscopic cell under the market economy,enterprises can enhance their social responsibilities to help them increase customer loyalty,enhance corporate reputation and public image.Wise companies will adopt active social responsibility as a competition and business strategy to occupy the market.At the same time,the current rapid growth of science and technology,the speed of change is accelerating,and the competition between enterprises has also turned into a strategic confrontation.Innovation is a blockbuster "killing technique" for enterprises,which has made a strong contribution to the cultivation of competitive strength for enterprises.R&D investment is the only way for an enterprise to implement an innovation strategy.The more attention is paid to its intensity,the more active its R&D activities,the easier it is to generate competitiveness and creativity,and the more stable its foothold in fierce market competition.In addition,ZTE 's “chip incident” in 2018 infringed the direct interests of relevant stakeholders,which also made us realize that constantly updating and improving the company's products and services can encourage the company to better assume social responsibility,and focus on R&D investment and Strength while paying attention to the fulfillment of social responsibilities can better meet the requirements of various stakeholders.In this context,the executives who are at the helm of the enterprise have a decisive role in the daily business activities of the enterprise.Executive incentives can encourage executives to focus more on long-term development in the decisionmaking process.The relationship between the two long-term strategies of efficient collaborative R&D investment and corporate social responsibility has a key impact on the survival and development of the company.Based on this background,this article discusses the internal mechanism that may exist between executive incentives,R&D investment and corporate social responsibility,and hopes to contribute new reference basis and value to the company's future internal governance.On the premise of explaining the relevant definitions,this article organizes and summarizes the relevant literature at home and abroad,and links with relevant theories to analyze the possible internal relationship between the three variables of executive incentives,R&D investment and corporate social responsibility,and then proposes the main research of this article.Hypothesis.Based on this,all A-share companies with Runling Global Social Responsibility Rating scores from 2014 to 2018 are used as research samples to study the impact of executive incentives on corporate social responsibility and the intermediary role of R&D investment between the two.The research results show that: executive compensation incentives and corporate social responsibility performance levels are significantly positively correlated;executive equity incentives and corporate social responsibility performance levels are not related;executive compensation incentives and equity incentives have a positive role in promoting corporate R&D investment;When executive compensation incentives affect the level of corporate social responsibility performance,R&D investment can play a part of the intermediary effect;R&D investment has an intermediary role between executive equity incentives and corporate social responsibility.Finally,according to the research conclusions of this article and the current situation of China's enterprises,the following three suggestions are proposed: perfect the incentive model for senior executives;update the concept of social responsibility,enrich the content of social responsibility;increase research and development efforts,integrate CSR and RD strategies,and play "1 +1> 2 " effect.