Study On The Marketing Strategies Of Green Tea Co. Ltd. Of Junshan In Shaanxi

China, which has a splendid tea culture and history, is the earliest drinking tea and tea plant country in the world. However, pursuing of "tea culture", tea industry in China is in a dilemma. As the biggest tea producing area in the world, China has not become a tea power; on the country, tea profit is still low, the brand still deficient. A One year tea sale of British Lipton is larger than seven tea annual output value of Chinese tea enterprises. Such facts tell us that there is still a long way to go for Chinese tea industry. Drawbacks caused by substandard tea marketing system and single marketing mode confine the development of Chinese tea enterprises, especially for medium-sized and small ones. Many people do researches on marketing at home and abroad, however, few are related to tea marketing which is in the stage of exploration.Facing a fact that the marketing strategies of Shaanxi Junshan Green Tea Co., LTD have not had a corresponding sales effects, the author launches a concrete research. Firstly, the writer introduces theories about marketing strategies, and reads related literature in order to know theories about research on marketing strategies domestic and overseas. Then this thesis analyzes the current marketing situation, problems and reasons of Shaanxi Junshan Green Tea Co., LTD. Secondly, the author makes market positioning for the company's products and has a 4P combination for the company's marketing strategies. Recombining the existing marketing four elements and providing the corresponding measures to assure the smooth complementation of marketing mix, this thesis points to make the marketing system more perfect. Finally, this thesis elaborates the limitations and problems existed in the research on marketing strategies of Shaanxi Junshan Green Tea Co., LTD. This thesis, mainly combined with the author's own personal participation of actual marketing work experience in Shaanxi Junshan Green Tea Co, LTD, puts forward the company's marketing strategy by employing some marketing theories and methods.Hopefully this thesis can provide some help and suggestions for Shaanxi Junshan Green Tea Co., LTD to make decisions about marketing strategies.