The Study On Selection And Performance Of Weidai Ltd.

In recent years,“how to alleviate the financing difficulties of small and micro enterprises” has always been a topic of concern to the government and various industries.At present,banks are still the main force for the financing of small and micro enterprises.However,in terms of services,banks still face high risk costs.Insufficient information data is one of the reasons that affect bank credit judgment and decision-making.Therefore,the rapid development of P2 P network loans will help banks to alleviate such problems.Using financial technology to conduct risk control,using big data,cloud computing,and relying on the Internet to solve the problem of information asymmetry,low cost and high efficiency,not only provide loans for small and micro enterprises,but also bring profits to financial institutions.From the perspective of platform,this paper analyses the environment of Weidai Ltd.from three aspects: internal resources,external environment and industry competition,and uses SWOT model to analyze the strengths,weaknesses,opportunities and threats of the platform,and obtains four alternative strategic schemes.At the same time,it combines the characteristics of alternative schemes and competition strategies to analyze the reasons why Weidai Ltd.adopts the focus strategy.The paper also verifies that the development model of focus can make the platform use resources more effectively,and help the platform to dig its own professional fields,explore new high-quality resources,and ultimately achieve the purpose of scale expansion and income increase.The paper measures the performance from four aspects of financial data: debt paying ability,profitability,operation ability and development ability,and Z-score financial model.However,the financial situation of Weidai Ltd.is not perfect.This paper puts forward the corresponding opinions from the perspective of capital structure,financing risk andcost control.In addition,this paper also analyses the current security mechanism of the platform from the perspectives of brain drain,business development and competitor threat.The core problem of P2 P network lending platform is risk,which is mainly embodied in two parts: asset side and risk control mechanism.At last,this paper analyses the inspiration brought by Weidai Ltd.to other platforms in the industry from the perspective of high-quality assets and efficient risk control methods,and points out that as an online credit platform,we must attach great importance to scientific research and the brand effect of building the platform itself.