Research On The Development Strategy Of Jingdezhen Branch Of Jiangxi Bank

With the rapid development of the domestic financial industry,especially the banking industry,the development and growth of local commercial Banks gradually occupy a certain proportion in the national banking industry and become an important component of the domestic financial industry.Local city commercial Banks are positioned at the development of local economy and small and medium-sized enterprises,and carry out characteristic financial services at the same time.Jingdezhen Branch of Jiangxi Bank occupies a relatively small proportion in the financial market of Jingdezhen at present.With the deepening of China's economic reform and opening up process and the continuous development and change of The financial market of Jingdezhen,there is a very fierce peer competition in Jingdezhen region.On December 24,2015,Nanchang Bank merged Jingdezhen Commercial Bank into Jiangxi Bank Co.LTD.and Jingdezhen Branch became an off-site branch of Jiangxi Bank.As a challenge,it is also an opportunity.As the newly established Jingdezhen Branch of Jiangxi Bank,its strength and brand are gradually expanding,and it has become a very favorable competitor in the banking industry within Jingdezhen,striving to seize the financial market share in Jingdezhen.But bank of jingdezhen in jiangxi branch market competitiveness and comprehensive strength has much room to improve,so through the study of the development of city commercial Banks in our country,set a conforms to the development strategy of jingdezhen branch,improve their trade competitiveness and market share of deposits,in jingdezhen in jiangxi province bank branch in jingdezhen's rapid and comprehensive development for a long time.By using various research methods,including theoretical analysis and comparative analysis,based on the theoretical research of modern enterprise strategy and combined with the theoretical research literature of urban commercial Banks at home and abroad,this paper analyzes and studies the Jingdezhen branch of Jiangxi Bank.At the same time,SWOT matrix analysis is used to analyze the advantages,disadvantages,threats and opportunities faced by Jiangxi Bank Jingdezhen Branch in the development process.Finally,on this basis,the development strategy of Jingdezhen Branch of Jiangxi Bank is formulated to provide a help for the future development of Jingdezhen Branch of Jiangxi Bank,increase its financial market share in Jingdezhen,and enhance the economic and social benefits of the bank.Therelevant case study of this paper hopes to provide theoretical and practical help and reference for the development of other urban firms in the future.