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Research On Market Positioning Of Jingdezhen City Commercial Bank

Posted on:2013-03-22Degree:MasterType:Thesis
Country:ChinaCandidate:Y LiuFull Text:PDF
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March29,2011, The fifth city commercial banks of JiangxiProvince——Jingdezhen City Commercial Bank was formally established.This is thegoal of Jingdezhen City, urban credit cooperatives from eight years ago.As the147thcitycommercial bank of China, Jingdezhen City Commercial Bank is the youngest, minimumasset size,number of employees at least.How to market position reasonable afterrestructuring is the line healthy and stable and sustainable development should be theprimary solution, this is also the purpose of this study.This thesis is based on the theory of market positioning, comparative analysis ofdomestic and foreign banks market positioning and related cases, analysis JingdezhenCity Commercial Bank historical overview and current positioning, The eventualintegration of the CAP model to the market positioning of the Jingdezhen CityCommercial Bank from three perspectives of customers, products, regional, Designed todraw conclusions: Jingdezhen City commercial bank shall establish the customerorientation of the "One Body with Two Wings", the development of correspondingproducts and rely on the customer orientation,area selection should be based on the localregion.
Keywords/Search Tags:market positioning, Jingdezhen City Commercial Bank, customerorientation, product positioning, regional location
PDF Full Text Request
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