Red Tourism Development Of Lishui City Base On Tourist Experience

Since the 21 st century,tourism has become one of the fastest-growing industries in China.With the advent of the mass tourism era,the tourism industry has become more closely integrated with other industries,and its mutual driving role has become more prominent.As a special mode of tourism,red tourism has both ideological and educational functions and leisure tourism functions.According to relevant information released by the Ministry of Culture and Tourism and other national ministries and commissions,the public's enthusiasm for red tourism is constantly rising,and China's red tourism market is constantly expanding.Lishui City is the main gathering place for red tourism resources in Zhejiang Province.In order to seize opportunities and develop the tourism market,red tourism has been vigorously developed in recent years,but there is still a certain gap compared with Jinggangshan and Yan'an red tourism.Based on the field investigation,this paper systematically analyzes and studies the development of red tourism in Lishui City from the perspective of tourist experience.First,by combing the literature and related concepts of scholars at home and abroad,it lays a theoretical foundation for the study of this article.Secondly,it lists and comparatively analyzes several types of red development models in my country at present,and analyzes the display methods,advantages and disadvantages,applicable scope and effects of different development models as examples.Thirdly,through in-depth interviews,questionnaire surveys,field surveys and other methods,the current status of the development of red tourism in Lishui was obtained,and the overall evaluation of the development conditions of red tourism in Lishui was conducted using the PEST model.Finally,after conducting a questionnaire survey on the red tourism tourists in Lishui City,after obtaining the information,SPSS23.0 software was used to analyze the collected information through descriptive statistics,reliability and validity analysis,and factor analysis methods.The evaluation of the red tourism infrastructure,tourism services,cultural experience,and publicity and marketing are all general.The overall evaluation of the red tourism infrastructure and publicity and marketing is relatively general.According to the analysis and evaluation results,the author puts forward development ideas for the development of red tourism in Lishui,and puts forward practical countermeasures for the problems found in the investigation to promote the sustainable and high-quality development of red tourism in Lishui,as well as other similar red tourism destinations.Development provides reference and inspiration.