Research On Wechat Information Flow Adverting Strategy Based On Precision Marketing

With the further development of the mobile Internet,WeChat with 1.08 billion active users,has become an important communication tool in the era of big data.Whether it is brand advertisers,small to medium-sized enterprise or micro-businesses are very optimistic about the potential of WeChat,they are always pay attention to the dynamics of WeChat commercialization,and invest a lot of human and material resources to carry out marketing operations on WeChat platform.One of the most important parts of WeChat commercialization is WeChat information flow advertising.On the basis of massive data,commercial information is delivered to potential target consumers accurately.Achieving precision marketing in the context of social marketing and big data,precision marketing is a problem that continues to be solved now.From the perspective of precision marketing,this paper first introduces the commercialization of WeChat,analyzes platform platform orientation,data mining and other platform capabilities,summarizes WeChat information flow advertising and disadvantages,indicate that WeChat information flow advertising faces fierce market competition and user experience is reduced.The challenges of single parties,false information and data evaluation come from all sides.Then combined with the precise marketing characteristics of WeChat,it puts forward precise marketing strategies from the aspects of precise advertising strategy construction,precise orientation,enhancementand topic awareness,and data monitoring.Finally,through the actual placement of advertising in the education industry and the interpretation of marketing results,elaborated the whole process of precise marketing of WeChat information flow advertisements,provide some ideas for other media marketing.WeChat information flow is based on massive data,using data mining technology to achieve accurate marketing,deepening new market value.Advertisers use the precise marketing of WeChat information flow advertising to reduce the cost of advertising,the target audience positioning is accurate relatively.The one-to-one mode of WeChat also reduces the communication cost between advertisers and users.The spread of WeChat increases the influence of brands.WeChat is a multi-win ecosystem business model worthy of further exploration.